2010 SPONSORS

“Advertising is a powerful tool. It can raise awareness, influence attitudes and sometimes even radically change behaviors. It is up to us to use this tool responsibly so as to make sure future generations will have the resources to continue.”
Philippe Paget, Global CEO, AdForum

“We believe euronews has a mission to inform people about world affairs, without any bias, any filter. We believe the viewers should make their own opinion on world issues and that euronews has this capacity to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.”
Olivier de Montchenu, director, euronews

“In an age where there are thousands of important causes to support, it's more important than ever to use our multiple talents and sheer creative energy to make a difference – and to make the world a better place.”
Howard Draft, chairman, Draftfcb Worldwide

“To earn the attention, time and trust of discerning and cynical consumers, organizations – non-profit and for-profit – need to be what people find meaningful. As beacons of trust and value, organizations can achieve competitive leadership and be a source of genuine social change.”
Tony Pigott, President & CEO, JWT Canada

“Given the powerful role that our industry plays in the world, we have a responsibility to think beyond the needs of our day to day business and apply our collective creativity, vision and ideas to the world’s imposing issues. As this effort proves, when we work collectively toward a greater good, the results are staggering. I applaud all of the work in this exhibit.”
Tom Bernardin, Chairman & CEO, Leo Burnett Worldwide

“The world has treated our company very well for over 100 years in well over 100 countries in which we operate. We couldn’t be more proud! We like to believe that it is because we have always given back to the communities in which we work.”
Marcio Moreira, Executive Vice President, McCann Worldgroup

2010 ACT'IVE PARTNERS

“In our communicating society, the advertising industry is more than ever aware of the stakes involved in social responsibility. Our role is to encourage consumers to adopt a more responsible and ethical behavior. The members of the AACC are committed to helping the world to change regarding these crucial issues.”
Nicolas Bordas, President of AACC, Association des Agences-Conseils en Communication

“Do you know why this Act Responsible project is simply one of a kind? Because, it is pleading for beauty and intelligence without even saying so. The ACT Responsible spirit is not about Corporate Social Responsibility), it is about the way you should do it.”
Teodora Migdalovici, Founder of Bitter Almond

“It is very important to show that our creative ideas, and those of the advertising community are our most powerful tools of conviction.”
Bernard Brochand, Member of Parliament, Mayor of Cannes

“We're building a fine family. Initially pioneers, we have become drivers. We have been able to create an irreversible momentum in advertising by bringing together competitors who have come to complement one another, each according to their talents.”
Philippe Casen, Founder of Non'Stop Media

“Advertising reflects totally our society, reveals our fears and drives us to react. Today, it's time to act. Advertising has rights but also duties. That's why joining Act Responsible was obvious for CB News”
Christian Blachas, CB News

“There was a time for awareness. Now we must ACT.
The whole concept of the association is reflected in its name: Advertising Community Together. The history of the world rests on two words: BE. BE, reflects all meaningful actions, ideas or feelings. Our team is proud to be supporting for the past 5 years, ACT responsible on a human, as well as on professional and amicable level.”
Michael Illouz, Conceptory Agency, Non Stop Media Group

“Idenium - is the “off the record - PR agency for the advertising and marketing market, and has a long history in supporting its sustainable development initiatives. But becoming ACT'ive partners, through the "Be Cycle and Fashion" event, takes us to a whole new level, as ACT brings the international creative community together. ”
Caroline Saslawsky, Founder and President of Idenium

“Communication methods and consumer expectations are changing. Therefore we must tackle them with a new angle and new tools. Proud ACT'ive partner, Off Track Media Group, offers advertisers a variety of tools which move with the times and which are both meaningful and ethical within their communication channels. ”
Patrick Somerhausen President, Off Track Media

“People from many countries around the world are not only interested in the immediate benefits of products and services. They also want to see their favorite brands acting in a responsible way. We believe international marketing professionals can make a difference for the better. Act Responsible is the global leader in encouraging responsability in advertising. That's why at Textappeal, we are proud to actively support this outstanding organisation.”
Elliot Polak, Founder and CEO, Textappeal

“For once, be part of a community on the Internet is not about laughing kittens or Justin Bieber’ new hair cut … With act-responsible.org you can create and be part of conversations that actually mean something to you, your advertising pals and the planet. ”
Franck Bréus, Deputy Managing Director, Webpopulation.

Supporters

ACIDD,

ADVexpress,

AdWiser,

AdCouncil,

Agence Limite,

Akasha,

Alter Eco,

Alternative Channel,

Arab Ad,

ARPP,

Cannes Lions,

Club NG’Ad,

Cristal Festival,

Dubai Lynx,

EACA,

Epica Awards,

ESPM,

Eurobest,

French Environmental Ministry,

Frenchies Party,

Golden Drum & TheCup,

Green Awards,

IAA,

International Freecard Alliance,

JC Decaux,

LDM production,

Le Figaro,

Malongo,

New York Advertising Week,

One Heart Channel,

Peugeot,

Union des Annonceurs,

United Nations Environment Programme,

World Federation of Advertisers