BE CYCLE & FASHION
CREATE FOR THE PLANET

Thursday June 24th @ 7:30pm at the Majestic, Fashion Show & becycles collection revelation


12 designers customise 12 bicycles made by Peugeot to support ACT Responsible association.

Because now Sustainable development has become a lifestyle and a source of daily inspiration, because beauty and fashion can help spread the word in a very attractive way, several big names in fashion have kindly agreed to support the operation Be Cycle & Fashion by customizing THE ultimate symbol of environmental responsibility: a bike!

The 12 Bikes will be revealed in a Fashion Show, Thursday during a cocktail hosted by Motion Network Television and a draw will follow at the Pure picnic. To participate drop you Biz cards at the Expo Terrace and book your Pure Picnic dinner now. Special guests famous fashion designer: Kenzo Takada and Ylan Anoufa

Cult object and symbol of a responsible attitude, cycling made its comeback in many major cities. Very likely, it became the flagship of the new eco-committed generation. Meanwhile, fashion, luxury and design have established a real dialogue for several years with the creative and sustainable development, turning it more attractive. Therefore it made sense to fashion designers, French and international ones, to participate and customize one of the famous bike "fixed gear" made & provided by Peugeot.

By transforming these twelve bikes into true pieces of art, artists expressed their vision of an ethical fashion, in line with the times, in order to sensitize the public to experience the daily life and sustainable development in a friendly and creative way.

THE « BE CYCLE & FASHION 2010 » DESIGNERS
AGATHA RUIZ DE LA PRADA, Be Cycle & Fashion godmother, KENZO TAKADA, MARITHE + FRANCOIS GIRBAUD, JEAN-CLAUDE JITROIS, KARIM BONNET, YLAN ANOUFA, JEROME L’HUILLIER, ANTIK BATIK, FRANCOIS DURIS pour Peugeot, Elieux by KAORI ITO, ON AURA TOUT VU using SWAROVSKI elements, ORA ITO.


The bikes customisation concept has been created by the Press agency IDENIUM and co-produced by Sylvie Burger Conseil and ONE HEART CHANNEL a TV channel dedicated to solidarity and environmental causes.




For Caroline Saslawsky, founder and President of Idenium, Sylvie Burger, project consultant (SB Conseil) and Anna Neneman, co-founder of OHC: "It appeared obvious to combine our expertise to create a unique event gathering ecology & glamour marrying these two worlds increasing then both values: sustainability and fashion."


8.30pm @ the Pure Picnic, BE CYCLE AND FASHION DRAW
September in Paris the rest of the bicycles will be auctioned



Watch exclusive interviews, video reports on www.oneheartchannel.fr/becycle

Download the Press Release