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BE CYCLE & FASHION
CREATE FOR THE
PLANET
Thursday June 24th @ 7:30pm
at the Majestic, Fashion Show & becycles collection revelation
12 designers customise 12 bicycles made by Peugeot
to support ACT Responsible association.
Because now Sustainable development has become a lifestyle
and a source of daily inspiration, because beauty and fashion
can help spread the word in a very attractive way, several
big names in fashion have kindly agreed to support the operation
Be Cycle & Fashion by customizing THE ultimate symbol of environmental
responsibility: a bike!
The 12 Bikes will be revealed in a Fashion Show, Thursday
during a cocktail hosted by Motion Network Television and
a draw will follow at the Pure picnic. To participate drop
you Biz cards at the Expo Terrace and book your Pure
Picnic dinner now. Special guests famous fashion designer:
Kenzo Takada and Ylan Anoufa
Cult object and symbol of a responsible attitude, cycling
made its comeback in many major cities. Very likely, it became
the flagship of the new eco-committed generation. Meanwhile,
fashion, luxury and design have established a real dialogue
for several years with the creative and sustainable development,
turning it more attractive. Therefore it made sense to fashion
designers, French and international ones, to participate and
customize one of the famous bike "fixed gear" made & provided
by Peugeot.
By transforming these twelve bikes into true pieces of art,
artists expressed their vision of an ethical fashion, in line
with the times, in order to sensitize the public to experience
the daily life and sustainable development in a friendly and
creative way.
THE « BE CYCLE & FASHION 2010
» DESIGNERS
AGATHA RUIZ DE LA PRADA, Be Cycle & Fashion godmother, KENZO
TAKADA, MARITHE + FRANCOIS GIRBAUD, JEAN-CLAUDE JITROIS, KARIM
BONNET, YLAN ANOUFA, JEROME L’HUILLIER, ANTIK BATIK, FRANCOIS DURIS pour Peugeot, Elieux by KAORI ITO, ON AURA TOUT VU using SWAROVSKI elements, ORA ITO.
The bikes customisation concept has been created by the Press agency IDENIUM and co-produced by Sylvie Burger Conseil and ONE HEART CHANNEL a TV channel dedicated to solidarity and environmental causes.
For Caroline Saslawsky, founder and President of Idenium,
Sylvie Burger, project consultant (SB Conseil) and Anna Neneman,
co-founder of OHC: "It appeared obvious to combine our expertise
to create a unique event gathering ecology & glamour marrying
these two worlds increasing then both values: sustainability
and fashion."
8.30pm @ the Pure
Picnic, BE CYCLE AND FASHION DRAW
September in Paris the rest of the bicycles will be auctioned
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