June 19th to 24th, 11am-7pm, Palais des Festivals in Cannes, Beachside access.
Free and open to all.

CREATIVITY FOR GOOD CAUSES
Exhibition of International Advertising Campaigns for Good Causes.

The ACT Responsible traveling exhibition is unveiled each year at the Cannes Lions International Festival of Creativity, which gathers 10,000 professionals from all over the world. This year's exhibition presents 240 of the best advertisements created by 130 agencies from 41 countries on 5 different continents on behalf of more than 210 associations, NGOs and institutions working towards a better world. This exhibition allows us to discover an other side of advertising and highlights the creativity of agencies when it comes to promote Good Causes.

Throughout the Expo you will see different example of what has been done around the world this year. Campaigns that put us in the middle of the action, that ask us to physically participate or that requires the use of new technologies, it will create emotion, initiate discussions and entice us to step into take action.

Visit the “Japanese Pavilion” @ the ACT Expo

1000 squared meters of exhibition area
400 campaigns on social and environmental issues

5 days of free exhibition
More than 5000 visitors each year

Agencies / Countries