IAA The IAA Responsibility Award ACT Responsible
2008 2010

Hundreds of entries were received from across the globe. Of those, 75 nominees were pre-selected by the jury for the first round of judging. 25 were then selected for the final round of judging

The global jury

Chair Bob Scarpelli, Chairman and Worldwide Chief Creative Officer of DDB Worldwide
Jury members include:
Dan Bross - Microsoft
Edgard Gianesi
Pierre Siquier - Ligaris
Solange Montillaud-Joyel - the United Nations Environment Programme Division of Technology, Industry and Economics
Anthony Kleanthous - WWF
Peggy Conlon - The Advertising Council
Anita Stewart - Sesame Workshop
Piyush Pandey – Advertising guru
Olivier de Montchenu - EuroNews
Marcio Moreira - McCann Worldgroup
Herve de Clerck - Adforum.com

See the jury

The winners
Grand Prix : Signatures for Amnesty International by TBWA\Paris (France)
Platinium Film : Bullet for Amnesty International by TBWA\Paris (France)
Platinium Digital : Rub it for Asociación de Mujeres Anti Mutilación (AMAM Espana) by Contrapunto Barcelona (Spain)

Special Jury Award :
Bracelets for Médecins sans Frontières by Duval Guillaume Brussels (Belgium)

Film Environment :
Gold : The Glove for Surfrider Foundation by Young & Rubicam Paris (France)
Silver : Money for WWF by DM9 DDB (Brazil)
Bronze : Breathe for Greenpeace by Publicis Mojo Auckland (New Zealand)
Bronze : Footprint fro DEFRA by Abbott Mead Vickers BBDO (UK)

Film Social :
Gold : Everyone knows for AdCouncil and National Center for Missing & Exploited Children by Merkley + Partners (USA)
Silver : Scary Tale for National Center for Eating Disorders by Abbott Mead Vickers BBDO (UK)
Silver : Kill the Gun for Choice FM by Abbott Mead Vickers BBDO (UK)

Film Corporate Social Responsibility :
Gold : Jar for General Electric by BBDO New York (USA)
Silver : Andrei for Petrom by Ogilvy & Mather Bucharest (Romania)
Bronze : Heating for Vattenfall by Lowe Brindfors (Sweden)

Print Social :
Gold : Campaign Montana Meth Project : Lipstick & Hook for Montana Meth Project by Venables, Bells and Partners (USA)
Silver : Campaign Children Soldiers : Soccer & Hanging Kids for Amnesty International by TBWA\Paris (France)
Bronze : Panda for Nobody’s Children Foundation by DDB Warsaw (Poland)

Print Environment :
Gold : Radial Turtle for California Coastal Commission by Goodby, Silverstein and Partners (USA)
Silver : Campaign Alligator / Turtle / Tree for Fundacao O Boticario by Almap BBDO (Brazil)
Silver : Campaign Climate Change for Greenpeace by Almap BBDO (Brazil)

Print Corporate Social Responsibility :
Gold : Campaign Children/ Truck / Worker for Saab by Leagas Delaney (Italy)
Silver : Campaign Palm Trees / Sun Lamp for General Electric by BBDO New York (USA)
Bronze : Reindeer for BC Hydro by DDB Canada

Digital :
Gold : WheelChair for AACD by McCann Erickson Brazil
Silver : Campaign Boy and Girl for Fundacion Ilusiones by Contrapunto Barcelona (Spain)
Bronze : Screensaver for Greenpeace by Demner, Merlicek & Bergmann (Austria)

See the winners ads
more info on www.iaaglobal.org