ACT Responsible @ Cannes 2008

This year's ACT Responsible Exhibition "The Expo that changes you from inside", held June 15-20, 2008 during Cannes' International Advertising Festival featured over 400 social and environmental ads and attracted over 5200 visitors.

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As a symbolic tribute to great responsible advertising, 8 campaigns were honored at the "Cannes Doves" 2008 ceremony.

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"The Expo Café" involved all visitors in a concrete and responsible way

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Draw a tree and create the Advertising Forest Happening

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The Expo World Tour
The 2008 exhibition begins its worldwide tour in September in Brussels (Belgium) at the Euro Effies Gala. "The Expo" will then travel to New York for the Advertising Week, Paris... Program information

Global Humanitarian Forum

Global Humanitarian Forum Geneva fosters dialogue, brokers partnerships and builds political will in order to strengthen the international community's ability to address and overcome current and future humanitarian challenges. President Kofi Annan called together 300 leaders from all sectors of society worldwide to urgently address what he calls "the human face of climat change".
Herve de Clerck addressed participants on the issue of Climate Change and Communications tackling issues such as the role Advertising can play in building global climate responsibility, the importance of building communication that goes beyond awareness and the need to use the internet to bridge rich and poor communities with micro programs. For the coming months, ACT Responsible will be engaged in a close working relationship with the Global Humanitarian Forum to help make progress in achieving these goals.