Inspire, promote and unite the ad community on sustainability & industry responsibility.

ACT to impact


Who we are.

ACT – Advertising Community Together – is an international non-profit association affiliated with the United Nations Department of Global Communication and Global Compact. Since 2001, our mission has been to inspire, promote and unite the advertising industry around social responsibility, sustainable development and sharing best practices. Our goal is to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.

Our initiatives.

We share the best social & environmental campaigns created for associations, institutions and companies, through various initiatives developed in partnership with a network of key players in the advertising, media, education, non-profit & institutional communities around the world. 

Good ads gallery.

The Good Ads Gallery is a searchable database, compiling over 1000 ads every year.

Great ads for
good exhibitions.

The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection.

ACT Tributes.

The ACT Tributes are the “public’s favourite good cause ads”, elected every year.

The Care Awards.

The Care Awards recognise agencies’ excellent work in promoting care for people and the environment.

The Good Report.

The Good Report is a unique ranking of the world’s best responsible advertising campaigns.

One minute of

One Minute of Responsibility is a short program created in collaboration with the Euronews TV channels.

NG'Ad Club

The Club’s objective is to encourage conversation and exchange between business and charity communication directors.

My act.

MyACT is a french web programme created by Pascal Cübb, also known as Mister Sunglasses.

Latest news.


If you believe the ad industry has a key role to play and responsibility to take, join the ACT Community to participate!

Submit a

You’ve created a campaign on social & environmental issues, submit to benefit from increased visibility across all our initiatives.

Become a

You believe in responsible communication: join the Advisory Board to get actively involved and help the initiatives grow.

Become an

You want to participate, host an exhibition, collect campaigns, promote initiatives, grow your network, join the team of volunteers.