Join ACT Responsible.
Be part of an international community committed to using creativity and communication as forces for positive social and environmental impact.
Be Part of the Change!
One community. One shared ambition. A more responsible advertising ecosystem.
Building a more responsible advertising industry requires collaboration across the entire ecosystem, from advertising and marketing holding companies, creative and media agencies, digital marketing agencies and consultancies, to brands and advertisers, ad tech companies and media platforms.
ACT Responsible unites this ecosystem to inspire talent, connect leaders and changemakers, and accelerate positive change by showcasing progress and sharing knowledge.
Whether you create campaigns, build brands, deliver media, develop technology or advise organisations, there is a place for you in the ACT community.
Memberships.
One community. Different ways to make a difference.
Choose your level of engagement
Whether you want to contribute your expertise, showcase your commitment, influence the conversation or actively build new initiatives with ACT, choose the level that matches your ambition.
ACT Responsible offers four membership levels tailored to different levels of commitment and engagement.
Bring your expertise to the ACT community.
Designed for independent agencies, specialists and industry experts who want to contribute their knowledge, ideas and expertise to responsible advertising.
As a Supporter, you can:
- Join selected ACT community discussions and events
- Share expertise, ideas and best practices
- Contribute to relevant ACT initiatives
- Connect with members of the ACT ecosystem
- Be recognised as part of the ACT Responsible community
ACT provides the platform.
You bring the expertise.
Together, we turn ideas into action.
Show what your organisation stands for.
Designed for organisations that want to demonstrate their commitment to responsible communication, showcase their work and connect with the wider ACT community.
Showcase
- Visibility across selected ACT events and communications
- Organisation profile on the ACT Responsible website
- Presence on ACT Walls of Fame
- Recognition across ACT social media and relevant promotional materials
- Use of the ACT Responsible member logo in corporate communications
Be inspired
- Access to ACT community knowledge-sharing events
- Selected inspiration from ACT’s international collection of campaigns addressing social and environmental issues
- Opportunities to discover best practices from across the ACT ecosystem
Connect
- Access to organisations and professionals committed to responsible communication
- Opportunities to share your organisation’s approach and achievements
ACT Programme
Includes 2 campaign submissions per year for consideration across the ACT Programme, including the ACT Good Ads Database, ACT Exhibition at Cannes Lions, ACT Care Awards, ACT Good Report and ACT Tributes.
Bring your voice into the conversation.
Designed for organisations that want to go beyond visibility: share expertise, develop thought leadership and contribute to discussions shaping more responsible advertising.
Benefit : Everything included in Believer, plus:
Influence
- One seat on the ACT Responsible Advisory Board
- Contribute expertise and perspectives to ACT discussions and initiatives
- Share best practices, insights and experience with the ACT community
Take the stage
- Opportunities to participate in ACT talks, interviews and industry conversations
- Opportunity to present relevant initiatives at the LIONS Impact Hub
- Customised MyACT interview during Cannes Lions
- Promotion of selected impact initiatives through ACT channels
Connect with experts and peers
- Facilitated introductions to relevant experts, organisations and leaders within the ACT ecosystem
- Connections across brands, agencies, media, technology, NGOs and institutions when relevant to your objectives
ACT Programme
Includes 3 campaign submissions per year for consideration across the ACT Programme, including the ACT Good Ads Database, ACT Exhibition at Cannes Lions, ACT Care Awards, ACT Good Report and ACT Tributes.
Turn ACT’s ecosystem into a resource for your organisation.
Leader membership is designed for organisations that want to move from participation to active collaboration with ACT.
It combines visibility and influence with access to ACT’s unique collection, network and knowledge to inspire teams, explore challenges and develop new initiatives.
Everything included in Advocate, plus:
Activate :
- ACT Inspiration
Bring the ACT collection directly to your teams. ACT creates tailored inspiration sessions for your teams, based on your priorities and using relevant campaigns from its international collection.
A topic. A challenge. A selection of ideas worth seeing.
- ACT on Demand
Have a brief, challenge or question? Share it with ACT and we will explore our collection and ecosystem to identify relevant campaigns, approaches, initiatives and sources of inspiration.
You bring the question. We bring what the world has already tried, learned and created.
- ACT Connections
When the right connection can help move an idea forward, ACT can facilitate introductions within its international ecosystem of agencies, brands, media, NGOs, institutions, experts and changemakers.
Co-create
- One seat on the ACT Responsible Advisory Board
- Opportunities to develop selected initiatives with ACT
- Opportunities to create talks, meetings, exhibitions or other ACT-branded activations
- Priority consideration for relevant speaking opportunities across ACT events
- Enhanced visibility and thought-leadership opportunities
Specific activations are developed jointly according to relevance, availability and shared objectives.
ACT Programme
Includes 4 campaign submissions per year for consideration across the ACT Programme, including the ACT Good Ads Database, ACT Exhibition at Cannes Lions, ACT Care Awards, ACT Good Report and ACT Tributes.
Ready to join?
Let’s talk about where your organisation fits within the ACT Community.
Sponsors.
Special Events all year long
ACT Responsible curates some of the world’s most impactful purpose-driven creative work. The ACT Programme is designed to ensure Industry responsibility remains at the forefront of conversation by celebrating, ranking and promoting outstanding campaigns.
By sponsoring these major events, your organisation gains recognition as a leader in responsible advertising, demonstrating its commitment to innovation and positive industry change.
✔ Enhanced Brand Visibility – Be featured in event materials, promotional content, and digital platforms.
✔ Networking Opportunities – Connect with industry leaders and decision-makers.
✔ Recognition & Credibility – Position your brand as a leader in sustainability and social responsibility.
✔ Exclusive Access – Attend VIP gatherings, panels, and workshops on emerging trends in responsible advertising.
Shaping Industry Discussion at the LIONS Impact Hub
The home of sustainability, responsibility and impact at Cannes Lions
LIONS partners with ACT Responsible to champion industry responsibility and positive impact.
The LIONS Impact Hub is a dedicated space for creative inspiration, meaningful connections and action at Cannes Lions, bringing delegates together to join the conversation and help shape a more responsible future.
Located in the foyer of the Debussy, the Impact Hub is dedicated to:
- Driving measurable change aligned with the LIONS mission
- Raising social and environmental awareness
- Showcasing inspiring campaigns and impactful ideas at the heart of responsibility
- Inspiring delegates with practical actions towards a more sustainable and equitable future for the industry
Prime Location & High Visibility
- 800 sqm exhibition space leading directly to the Debussy Auditorium – home to the festival’s main stage
- 8,000+ daily attendees, including top industry leaders, decision-makers, and creative pioneers.
What the Impact Hub Offers?
- ACT Annual Exhibition — Showcasing campaigns and ideas addressing social and environmental issues and demonstrating the role of creativity in driving positive change.
- Impact Stage — Featuring curated conversations, thought leadership and speaking opportunities around sustainability, DE&I and responsible creativity.
- Professional Studio — Hosting interviews, panels and discussions, enabling industry voices to reach a wider audience.
- Networking Hub — To connect, exchange ideas and explore collaborations.
- Guided Tours — To discover inspiring work and explore practical approaches to a more sustainable and equitable industry.
- Global Networking Events — Branded Events bringing together the community around sustainability, responsibility and positive impact at Cannes Lions.
Why Get Involved?
Sponsoring the LIONS Impact Hub provides an opportunity to:
- Showcase your commitment to sustainability, DE&I and responsible advertising.
- Share your expertise and contribute to industry conversations.
- Amplify your thought leadership through relevant content and engagement opportunities.
- Connect with industry leaders and changemakers across brands, agencies, media, technology and consultancy.
- Build strategic relationships and explore cross-sector collaborations.
- Position your organisation within one of Cannes Lions’ key platforms for sustainability, responsibility and impact.
- Honouring Campaigns That Promote Care for People and the Environment
The ACT Care Awards are organised partnership with the European Association of Communications Agencies (EACA).
The ACT Care Awards bring together advertisers, agencies, NGOs and policymakers from the European Parliament to recognise outstanding work in responsible communication and celebrate the people and organisations helping to drive positive change through creativity.
What the ACT Care Awards Offer
- Outstanding Campaigns, a selection campaigns from the ACT annual collection
- Expert Jury, a prestigious jury bringing together professionals from diverse backgrounds ensuring a comprehensive assessment and recognition of campaigns making a meaningful impact on society.
- Unique Networking : The Awards take place during Effie Europe Day in Brussels, creating opportunities to connect with the European advertising scene.
Why Get Involved?
The ACT Care Awards provide an opportunity to:
- Contribute to industry discussion around the role of advertising in addressing social and environmental challenges.
- Join the Expert Jury and present an Award on stage during the ACT Care Awards celebration.
- Meet with changemakers and policymakers across brands, agencies, NGOs and institutions.
- Attend Effie Europe : with exclusive access to the Effie Europe conferences, and Gala Dinner
- Brand Visibility : Brand presence across relevant communications, including onsite materials, newsletters and ACT social media channels.
- PR Opportunities : Opportunity for a customised interview and related media coverage.
Interested in sponsoring one of our key events?
Let’s work together.
Partners.
Strategic Partnerships: Tailored Collaborations
Partner with ACT Responsible to develop initiatives that align with your organisation’s values, priorities and ambitions.
Strategic Partnerships are designed for key players in the advertising industry who want to:
- Extend ACT’s mission within their region or market
- Develop tailored programmes aligned with their strategic priorities
- Amplify responsible advertising initiatives and accelerate their reach
- Leverage ACT’s network and expertise to support meaningful industry change
Strategic Partners Benefits
- Dedicated visibility at selected ACT events and initiatives
- A seat on the ACT Responsible Advisory Board
- Brand and leadership recognition across relevant ACT digital platforms
- Access to ACT research, resources and industry insights
- Opportunities to co-create tailored initiatives with ACT Responsible
Want to Collaborate?
Let’s build a partnership that turns shared ambition into action.
Ambassador.
Extend ACT’s Mission Across Your Market
The Ambassador programme is designed for partners who want to actively contribute to the development of ACT Responsible and promote its mission through their own activities, market or network.
Each Ambassador relationship is tailored to the partner’s objectives, with a clear framework of collaboration agreed with ACT Responsible.
- Promote ACT Responsible within a region, market or professional network.
- Amplify ACT initiatives by relaying programmes, calls for collection, campaigns and other relevant opportunities.
- Grow the ACT Community by encouraging organisations and professionals within your ecosystem to join.
- Identify relevant campaigns for ACT programmes and collections.
- Host ACT Responsible exhibitions within your market or network.
- Champion ACT’s mission through relevant local industry events and activities.
••Develop additional initiatives in collaboration with ACT Responsible, according to the agreed framework.
- Brand & Leadership Visibility — Individual quote, photo and brand visibility across relevant ACT digital platforms.
- ACT Responsible Brand Use — Use of the ACT Responsible name and logo stamp in accordance with agreed guidelines.
- ACT Content Access — Use of ACT Responsible collection content for presentations, events and exhibitions.
- Research & Resources — Access to ACT research and resources for agreed customised projects.
- Revenue Sharing — Revenue share on Ambassador-generated opportunities, subject to individual agreement.
- Special Event Opportunities — Dedicated space and special visibility for the Ambassador’s brand and/or clients at selected ACT events, subject to agreement.
Every Ambassador partnership is different. Together, we define the role, objectives and opportunities that best support your market, network and ACT Responsible’s mission.
Media, become an active partner!
Use content from the ACT Good Ads Database to create editorial programmes that showcase outstanding creativity addressing social and environmental issues.
TV
Provide editorial or advertising space to showcase inspiring campaigns from the ACT Good Ads Database and help amplify ACT Responsible initiatives.
Press
Provide editorial or advertising space to showcase inspiring campaigns from the ACT Good Ads Database and help amplify ACT Responsible initiatives.
Websites
Create curated content using campaigns from the ACT Good Ads Database and help promote creativity with a positive social and environmental impact.
Any questions ? Please contact us.
