Join ACT Community.

Becoming a member means joining our global community, broadening your sustainability efforts, actively participating in fostering change, connecting with experts to expedite solutions, exchanging best practices, and contributing to shaping the future of advertising.

Become an agency member.

You are a creative agency and have worked on “Good” campaigns in support of social & environmental issues, you want to share you work and join the community of ACT’ive agencies. Join us!

Become a strategic member.

If you believe responsible communication is fundamental and starts with individual actions, join ACT Responsible! There are many ways to participate.

From 19-23 June 2023 @ the heart of the Cannes Lions Festival. The good place to promote your Corporate Responsibility program and commitments.

Including : ACT Responsible’s « Great ads for Good » exhibition showcasing campaigns on social & environmental causes highlighting the role and responsibility of the Ad industry since 2001. IAA Global Collaborative hub amplifying the actions of industry key players and to stir conversation on Advertising Responsibility, share good practices and inspiring programs.

Strong opportunities to promote commitment to sustainability through brand visibility & networking events.

Main Sponsor of the exhibition (included in package ✔) 

Brand visibility on all platform + Wall of Fame 4500€ ✔
Campaign on Column (one side) – reserved to main sponsors5500€ ✔
Customised  initiative corner (2m linear) 2000€
Customised booth6500€
Customised desk1500€/day
Studio on terrasse 7000€/day
Panel, workshop or presentation (excluding tech. & catering)2000€ ✔
Customised corner+screen3500€ 
Sponsorship of the screening area2500€ 
General promotion across all communication 5000€ ✔
Promotion of brand content in ACT newsletters & media Social1000€ ✔
Main Sponsorship of the Tribute Ceremony15000€
Category sponsor of Tributes5000€ ✔
2 seats @ United Nations of IAA Networking Gala  1500€ ✔
Customised interview in MyACT daily content500€ ✔

see 2022 dedicated website : here

22 June 2023 – Networking event created to celebrate outstanding Creativity and and unite a network of  inspiring Champions.

Organised during the Cannes Lions the Tributes celebrate the Best Creativity for Good the Exhibition visitors have elected during the festival. Tributes to Champions of Good celebrate the bold and the brave, the ones behind great campaign and initiative towards sustainability and responsibility.

Sponsorship of € 7,000 coversSponsorship of € 3,000 covers
Seat at the Champion of Good Jury tableSeat at the Champion of Good Jury table
On stage presentation of a Tributes 
Brand visibility on all platformBrand visibility on all platform
Onsite, newsletters and social platforms.Onsite, newsletters and social platforms.
PR Opportunity2 invitations to the Tribute ceremony
Customise Interview 
5 invitations to the Tribute ceremony 

2022 Photo album here

A series of interview to highlight role & responsibility of the industry in raising awareness on social and environmental issues.

This program was created during the Cannes Lions 2018, it offers a space for experts from Agencies, NGOs, brands and charities to share their vision about communication for good. 

Sponsoring The Studio –Main sponsor 30k€Rub. 15k€
+ Online brand visibility
+ logo visibility on set 
+ logo in Jingle in and out 
+ interview sponsor key personality
+ broadcasted Live from studio
+ broadcasted on Facebook & Linkedin
+ Mention and tag on all publication social platforms

Visit our program on Youtube here

4 April 2023 – Created to motivate production of educative and awareness campaigns by the industry. The Report is an annual raking of the top campaigns, agencies and advertisers for Socially Responsible Communication.

You believe responsible communication is the future of advertising, that creativity has the power to change behaviour and raise awareness, help us promote this program by joining as a sponsor.

Sponsoring10000€ 5000€
+ Online brand visibility on website
+ Branded special event for Ranking annual launch  presentation and projection of ranking  
+ interview sponsor key personality
+ Mention and tag on all publication social platforms

Learn more here

5 December 23  – Strategic event at the heart of Europe : for one unique evening Brussels recognizing the industry’s contribution to society and the environment.

A opportunity to discover the wining work as well as meet a unique crowd of international agency, sustainable communication experts alongside NGOs, institutions, brands, media around MEPs … people from different areas, backgrounds, nationalities … meet, the exchange of ideas, knowledge, stories contribute to make our world more sustainable, equitable and human.

Gold sponsorship package € 7,000Silver sponsorship package € 3000
One seat at the Jury Tablea seat in the Champion of Good Jury
5 invitations to the awards ceremony2 invitations to the awards ceremony
Brand visibility on all documentsBrand visibility on all documents
Onsite, newsletters and social platforms.Onsite, newsletters and social platforms.
On stage presentation of a Care Award 
PR Opportunity 
Customise Interview 

More information here

Free media space to Public interest advertising campaigns in a bid the participate in raising awareness on major issues.

Euronews broadcasts to more than 426 million households in 158 countries worldwide via cable digital satellite and terrestrial channels making its reach truly global. 10 000€ to 50 000€ per spot.

You believe it is the role and responsibility of the industry to give a voice to NGO’s and Charities. Make a difference by supporting this unique program – hundreds of minutes offered to the ones that makes a difference on the ground.

Sponsoring20000€ 5000€
+ Online brand visibility on website
+ logo in Jingle in and out 
+ interview sponsor key personality
+ Mention and tag on all publication social platforms

Learn more here

The world’s largest collection of campaigns for Good gathered on the most prestigious  searchable database powered by

Many opportunities to promote your brand and the gallery or embed the Good Ads gallery your website, allowing you to access and showcase the best ads supporting good causes.

Sponsoring opportunity10000€ 5000€
+Embed « Good Ads Gallery » on sponsor website 
+ Online brand visibility Gallery
+ Branded Socially Responsible Top 5 Newsletter  
+ interview sponsor key personality
+ Mention and tag on all publication social platforms

Learn more here

Media, become an active partner!

Use our Good ads Gallery content to create your customised programme, promoting high quality, unique content that supports major issues. Offer media space, write about the campaigns and share them on social media to promote their message.


Broadcast “One Minute of Responsibility”, the short programme that features great ads for good.


Offer free media space in magazines and be ACt’ive spreading good campaigns.


Benefit from our special collection of Great ads for Good to create unique content and support associations and NGOs.

Become an Ambassador.

This membership is offered to partners who will, throughout the year and their own activity participate in developing ACT Responsible and promote its mission. Various formulas are available and tailored to each ambassador. A framework of collaboration is clearly determined upon individual ambassador agreement.

  • individual quote & photo & brand visibility on all digital platform
  • use of ACT Responsible logo stamp and name
  • use of ACT Responsible collection content for presentation/events and or exhibitions.
  • use of research and management resources on customized projects
  • revenue split on ambassador generated profit upon agreement
  • @Special event : dedicated space & special visibility for brand and/or Clients (ex : Cannes Expo)
  • Grow the community
  • Host the ACT Database on your website
  • Organize an Event on Advertising Responsibility
  • Host an ACT Responsible exhibition
  • Start an NG’Ad Club in your city

    an much more …

Any questions ? Please contact us.

Isa Kurata

Co-founder in charge of development & partnership