Our initiatives.

Over the past 20 years, ACT has been working to build a strong network of communication professionals who believe it is the industry’s responsibility to promote ethical issues and responsible practice in order to create a more equal, united and sustainable world. 

Good ads gallery.

The Good Ads Gallery compiles over 1000 ads every year. It is a searchable database…

Great ads for
good exhibitions.

The Great Ads for Good exhibition gathers the best campaigns of the year in an annual collection.

ACT Tributes.

The ACT Tributes are the “public’s favourite good cause ads”, selected every year.

The Care Awards.

The Care Awards recognise agencies’ excellent work in promoting care for people and the environment.

The Good Report.

The Good Report is a unique ranking of the world’s best advertising campaigns to promote sustainability…

One Minute of Responsibility is a short program created in collaboration with the Euronews TV channels.

One minute of

NG'Ad Club

The Club’s objective is to encourage conversation and exchange between business and charity communication…

My act.

MyACT is a french web programme created by Pascal Cübb, also known as Mister Sunglasses.