Public’s favourite ads for good.
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea is to create a link between Cannes citizens and the exhibition organised in their town.
Everyone can participate. During the week of Cannes Lions Festival, you can simply go on « Great Ads for Good » online exhibition to select your favourite ads. ACT Tributes Celebration is open to all and took place on June 22nd at 5pm at the RTL Beach in Cannes. More info contact us.
Hervé de Clerck
ACT Responsible DreamLeader
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
In partnership with
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Creativity for good 2023.
The exhibition, launched on Cannes Lions Live opening day, presented 113 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took also place from June 14 to June 21, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 16.000 votes honored 12 winners across the 4 themes.
The best religion is love
Breakchains with blockchain
ACT Tributes also celebrates four Champions of Good (Movement maker, Non-Profit, Advertiser, Ad Industry) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.