ACT Tributes for Good.
In 2004, we launched the Tributes to Creativity for Good with the support of Bernard Brochand, former Mayor of Cannes and Chair of DDB Worldwide. The initiative aimed to build a meaningful connection between the citizens of Cannes and the exhibition hosted in their city.
In 2018, we introduced the Tributes to Champions of Good to recognize and unite bold, courageous leaders and changemakers—individuals who connect, collaborate, and continuously drive meaningful progress in our industry toward a more just and sustainable future.
In partnership with
Hervé de Clerck
ACT Responsible DreamLeader
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
Tributes to Champions.
ACT Tributes also celebrates four Champions of Good who have made an significant impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
Annie Kassarjian
Waris Dirie
Sonita Alizadeh
Amy Williams
Raja Rajamannar
Tributes to Creativity for good.
The annual exhibition, launched on Cannes Lions Live opening day, presented 100 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took also place from June 10 to June 18, online on actincannes.org. Over +46.000 votes were registered on the website, and over 2.000 votes in person at the Lions Sustainability Hub honored 12 winners across the 4 themes.
