Celebrating Creativity & Champions of Good.

Public’s favourite ads for good.

In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea is to create a link between Cannes citizens and the exhibition organised in their town.

Everyone can participate. During the week of Cannes Lions Festival, you can simply go on actincannes.org to vote for your favourite ads. ACT Tributes Celebration is open to all and takes place on June 20th at 4pm at the RTL Beach in Cannes. More info contact us.

Hervé de Clerck

ACT Responsible DreamLeader

“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”

In partnership with

Bernard Brochand

Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes

“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”

Creativity for good 2023.

The exhibition, launched on Cannes Lions Live opening day, presented 113 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.

Voting took also place from June 14 to June 21, online on actincannes.org. Over 21.000 visits were registered on the website, and over 16.000 votes honored 12 winners across the 4 themes.

ActTributes

The best religion is love

3rd favourite

Havas Group Peru

Breakchains with blockchain

2nd favourite

Horizon FCB Dubai

The unshowables

1st favourite

STEVE

Champions of
Good 2023.

ACT Tributes also celebrates four Champions of Good (Movement maker, Non-Profit, Advertiser, Ad Industry) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.

MARJANE SATRAPI

French-Iranian graphic novelist, cartoonist, illustrator, film director
MOVEMENT MAKER 2023

MARTINA FUGA

Vice-President Communications, CoorDown
NON-PROFIT 2023

FABRICE BEAULIEU

Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt
ADVERTISER 2023

ARTHUR SADOUN

Chairman & CEO, Publicis Groupe
AD INDUSTRY 2023

In a nutshell

Tributes to creativity for good archives

Full
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