Best campaigns, agencies & brands driving positive change.
Celebrating creativity for Good.
We believe advertising has a major responsibility in educating and raising awareness, and we are proud to celebrate the campaigns that best fulfil this role. These campaigns enable important messages and values to reach wider audiences and therefore deserve recognition. This is why ACT created the ACT Good Report.
The ACT Good Report is compiled by ACT in collaboration with WARC, the global marketing insights company and publisher of the WARC Rankings.
In partnership with
Amy Rodgers
Head of Content, WARC Creative
“Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour.”
The ranking.
The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with the performance of the campaigns within the ACT Programme including the ACT Exhibition, the ACT Care Awards, the ACT Tributes (public vote) and the ACT Ads Gallery.
There are no complicated criteria or categories, just great work for Good.
All work submitted to the ACT Programme is included in the ACT Good Report.
Best 40 Campaigns promoting Good
01.
Three Words
by Publicis Conseil, France
for AXA
02.
Ink of Democracy
by Havas Worldwide, India
for The Times of India
03.
The Shooting
by Grey, Mexico
for Articulo 19
- Publicis Conseil, France
- BETC Paris, France
- Grey, Mexico
- X3M Ideas, Nigeria
- Serviceplan, Germany
- Havas Worldwide, India
- TBWA\MCR, United Kindgom
- FCB, Canada
- FP7 McCann, UAE
- Supermassive, Australia
- Cappuccino, Brazil
- Motion Sickness, New Zealand
- WMcCann, Brazil
- VML, United States
- Ogilvy, Singapore
- Energy BBDO, United States
- Area 23, An IPG Health Company, United States
- Adam&EveDDB, United Kindgom
- McCann Lima, Peru
- Colenso BBDO Auckland, New Zealand
- McCann, Poland
- VML, France
- VML, India
- Happiness Brussels, An FCB Alliance, Belgium
- ICF Next, Belgium
- Publicis Worldwide
- Havas Group
- McCann Worldgroup
- BBDO
- TBWA\Worldwide
- VML
- DDB Worldwide
- AKQA
- Grey
- Ogilvy
- Serviceplan Group
- FCB
- Worldwide Partners, Inc.
- VCCP
- MullenLowe Global
- Leo Burnett Worldwide
- Monks
- Saatchi & Saatchi
- Edelman
- Dentsu
- AXA
- The Times of India
- Articulo 19
- Unilever
- Arla Foods
- Maes Da Se
- The New Zealand Herpes Foundation
- Reckitt
- Change The Ref
- Orange
- France
- United States
- United Kingdom
- India
- Brazil
- Canada
- New Zealand
- Germany
- Australia
- Mexico
