Best campaigns,
agencies & brands promoting Good.

Celebrating creativity.

We believe advertising has a major responsibility in educating and raising awareness, and we are proud to celebrate the campaigns that best fulfill this role. These campaigns allow important messages and values to reach larger sections of the public, and therefore deserve to be celebrated, which is why we created The Good Report.

The Good Report is produced in collaboration with WARC, worldwide authority on marketing effectiveness and publisher of the WARC Creative 100 Rankings, a global benchmark of creative excellence in advertising.

In partnership with

Amy Rodgers

Head of Content, WARC Creative

“Creativity as a force for positive change is more important than ever. WARC is delighted to collaborate with Act Responsible to continue shining a light on the brands, the NGOs and the agencies that are creating breakthrough ideas that truly matter to society.”

The ranking.

The corpus covers all social & environmental campaigns created for a non-profit, public sector or commercial brand identified during the year by our editorial team.

The ranking is calculated by combining the performance of campaigns across various initiatives of ACT Responsible Program with the results of the recently published WARC Creative 100, the global benchmark for creative excellence.

There are no complicated criteria or categories, just great work for Good.

In a nutshell