ACT Responsible to reveal its 2020 collection “Great ads for good” in a digital format.

“Our lives begin to end the day we become silent about things that matter.”

This quote by Martin Luther King, Jr. has inspired the ACT Responsible team to showcase, no matter what, its annual collection in order to celebrate the great campaigns created by this year’s Advertising Community in support of good causes.

From June 22nd, you can discover the exhibition “Great ads for good” on

“Over the past 19 years, we have premiered our annual collection at the Cannes Lions Festival. Despite the situation, we decided to maintain the date for two reasons: firstly, because more than ever the causes addressed in the collection need more visibility, secondly, it’s a way for us to pay tribute to the Cannes Lions team, who has been an active and loyal supporter for years.” said Isa Kurata, co-founder of ACT Responsible.

Together we are facing a pandemic, and together we are witnessing injustices and the degradation of our planet. There’s an urgent need for us all, citizens, corporations, institutions, governments and associations to unite and stand together in order to face today’s challenges. This way we will come out stronger. This is the main theme of the 19th exhibition made of 62 campaigns created by 50 agencies from 26 countries for 55 advertisers.

By browsing through the digital platform, created in partnership with e-artsup School of Design, visitors navigate through five galleries highlighting four main topics: Environment, Solidarity, Human Rights and Education. There is also a special section on COVID-19, which gathers the campaigns created during these unprecedented times. Each gallery is introduced by several animated characters presented in a playful skit to illustrate the different sub-themes.

While discovering the collection, vote for your favorite campaigns and take a stand by sharing them on social media. The idea behind this call for action is to increase the visibility of challenging issues and inspire change in us to do more, differently, better…

“Our voices matter and together we are stronger! Because this year is unusual and to increase the visibility of the campaigns, we decided to keep the virtual exhibition and the voting open until the end of September. The “Tributes for Good” will be announced online in recognition of the outstanding work done by agencies to support good causes.” explains Sophie Guérinet, co-founder and head of content at ACT Responsible.

Special thanks to all the participating agencies, to the e-artsup team for its generous help designing the digital platform, to our members, partners and our team of volunteers who made this edition possible, despite the timing and the lack of financial support.

Thank you for ACTively sharing and increasing the visibility of the 2020 edition. If you wish, support ACT Responsible by making a contribution online.