A universal langage
a powerful impact.
Advertising is a universal language full of images, music, words and emotion. This combination has a powerful impact: we can empathise with the message, media stimulates our senses and both motivate us to become involved and to bring about change.
In partnership with
Philip Thomas
Chair of Cannes Lions, International Festival of Creativity
“Social responsibility is not only among the key themes discussed onstage at Cannes Lions, it is at the heart of our own purpose as a platform for the global marketing industry. We believe in the power of creativity for good and are proud to support the work of ACT Responsible to uphold the message that our community has the potential to assert positive change through creative brand communication.”
ACT exhibition.
The ACT Exhibition is based on the belief that creativity has the power to overcome social, generational and cultural barriers, encouraging understanding and advocacy for change.
The exhibition highlights how purpose-driven creative work is used to raise awareness of the world’s major social and environmental issues.
The fight against poverty and exclusion, disease, global warming, and the defence of human and women’s rights and the protection of biodiversity are issues that concern us all. And yet, it remains difficult to raise awareness and compel people to take action.
All submitted work is eligible to enter the annual collection presented at the Lions Impact hub during the Cannes Lions.
