OHFG Returns to Cannes Lions with a Bold Call for Creative Courage and Collective Action.
On Wednesday, June 18, from 2:30 to 4:30 PM, the Lions Sustainability Hub at the Cannes Lions International Festival of Creativity will throw open its doors for Open House for Good (OHFG!)—a dynamic, inclusive gathering dedicated to open dialogue around sustainability and the future of creativity.
More than just an open event, OHFG! is a call to action.
Launched in 2022, OHFG! is a joint initiative from ACT Responsible, the IAA Global Sustainability Council, and Cannes Lions. It represents a bold shift toward a more inclusive, purposeful, and action-driven festival experience.
This year, Brazil, honored as Country of the Year at Cannes Lions 2025, plays a central role. The event will be opened by Oskar Metsavaht, celebrated Brazilian artist, fashion designer, and founder of Osklen, as well as President of Instituto-E and UNESCO Goodwill Ambassador for Sustainability. His keynote, sponsored by Netza & Co and the newly launched IAA Brazil Chapter, will highlight sustainable human development as a foundation for peace and cultural transformation. It marks a major international debut for the IAA Brazil Chapter, setting the stage for the global climate conversation ahead of COP30, hosted by Brazil in November 2025.
This year’s speakers and participants include a powerful lineup of changemakers: Lisa Baker, The Creative Ladder – Jake Dubbins, Conscious Advertising Network – Suhana Gordhan, Open Chair – Claudia Kirwald, UN Global Compact – Taban Shoresh, Lotus Flower –Lucy von Sturmer, Creatives for Climate and Sebastian Munden, Ad Net Zero
No delegate badge is required—this is a truly open invitation to changemakers, creatives, and curious minds ready to be part of a necessary conversation on one of the most urgent issues of our time: sustainability.
