Celebrating Creativity that Cares – ACT Care Awards 2025 shortlist
The ACT Care Awards have returned for 2025, reaffirming their focus on recognising advertising campaigns that place care for people and the environment at the center of their message.
This year, 30 campaigns have been shortlisted from 131 entries, selected for their innovative use of creativity to address urgent social and environmental challenges.
Established in 2008, the ACT Care Awards have become a benchmark in the industry for spotlighting campaigns that drive awareness and inspire change. Past and present entries span a wide range of critical issues, including public health, human rights, sustainability, safety, and education.
The 2025 Shortlist: Global Excellence in Creative Advertising.
This year, 131 entries created by 74 agencies across 32 countries, supported by 97 advertisers. After an intensive first round of judging by a global panel of 29 creative professionals from 18 different countries, 30 campaigns emerged as the best of the best. These campaigns, also representing 15 countries, are spread across three major categories, click on each category to discover the list :
Corporate governance (CSR): it covers corporate campaigns advocating for safety, youth empowerment, communities welfare and environmental responsibility.
This category included 60 entries (8 films, 17 prints and 35 cases studies), with 18 campaigns shortlisted.
- Back Home Documentary – Imperial by Joystick, FIFCO Costa Rica
- Fire Bloom – Best of Kin by TANK Worldwide, Canada
- Good Tings – 2degrees Mobile by TBWA Group, New Zealand
- Ink of Democracy – The Times of India by Havas Creative, India
- Invisible Stain – Vanish by BETC Sao Paulo, Brazil
- Lost Faces – Banco do Brasil by WMcCann, Brazil
- Memory Shots – Kodak by Happiness Brussels, an FCB Alliance, Belgium
- Mommyphone – Laboratoire Gallia by BETC Paris, France
- Recipe For Change – Puck by FP7 McCann, United Arab Emirates
- Rerighting History – Cathay by Publicis Groupe, China
- Rockseeds – TBS by Change, an FCB alliance, France
- SaferPhone – Orange by Publicis Conseil, France
- Shameless Pad – Intimus by FCB Brazil
- SupportBelt – Ford by VML, United States
- The Freedom Edition – RSF x Society by BETC Paris, France
- The Greatest Run – Orange by Publicis Conseil, France
- Three Words – AXA by Publicis Conseil, France
- Washtag Dr. E – Laundry Detergent TBWA\SMP, Philippines
Non-profit organisations and non-governmental bodies: These entities operate for educational or charitable purposes, with no financial benefits to shareholders or trustees. They are established by private individuals or organisations with no participation or representation of any government. A total of 63 entries (12 films, 30 prints and 21 cases studies) fell under this category, with only eight campaigns are shortlisted this year.
- Homelessness is Spiking – Hostiledesign.org by TBWA\MCR, United Kingdom
- Inployable – Canadian Down Syndrome Society by FCB Canada
- Strings – Cancer & Careers by Publicis Conseil, France
- T-SEARCH® – Maes Da Se by Cappuccino, Brazil
- The Ad No Man Saw – 24/7 Emergency Room of the Hamburg Women’s Shelters by Grabarz & Partner, Germany
- The Black Dog(s) – Seconde Chance by BETC Paris, France
- The Journey – Ronald McDonald House Charities Ecuador by Paradais DDB, Ecuador
- The Shooting – Articulo 19 by Grey Mexico
- What’s in a name? – People Like Us by Worth Your While, Denmark
Government bodies and related organisations: it represents governing governing authorities of political units and the mechanisms through which governing bodies exercise authority in a political society. Eight entries (four films, one print and three cases studies) entered this category, with three campaigns are shortlisted.
- Facing Bullying – SIG by PublIcis Conseil, France
- Pass it on – European Parliament by ICF NEXT, Belgium
- The Pen to Right History – Last Prisoner Project by McCann New York, United States
