Celebrating the best campaigns promoting social and environmental responsibility..
#1 Campaign: Assume That I Can for CoorDown by SMALL, USA
#1 Agency: Publicis Conseil | #1 Network: VML
#1 Brand: CoorDown | #1 Country: United States
ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social and environmental issues.
The report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global benchmark for creative excellence, with the performance of the campaigns in the ACT Collection’s annual program, including the ACT exhibition, the ACT Care Awards, the ACT Tributes (public vote), and the ACT database. There are no complicated criteria or categories, just great work for Good.
This year, a total of 1,134 campaigns produced by 752 agencies for 895 advertisers (non-profit, public sector, and commercial brands) across 84 markets were evaluated for this latest report.
Of the top 40 campaigns featured in The ACT Good Report 2025, 21 are for non-profits, 12 for commercial brands and seven for public sectors. A total of 39 agencies (33 are part of 21 networks and six are independent) across 21 markets are represented.
The best 25 agencies are made up of two independent and 23 networked agencies (from 15 different networks) covering a total of 12 markets. Of the best 20 networks, three are independent and 17 are owned by holding companies. The best ten advertisers include five non-profit, one is public sector and four for-profit.
Discover the 2025 rankings.
Best 40 Campaigns promoting Good
01.
Assume That I Can
02.
Dreamcaster
03.
Call Glenn
- Publicis Conseil, France
- SMALL, United States
- Ogilvy London, United Kingdom
- FCB New York, United States
- Impact BBDO, United Arab Emirates
- Grabarz & Partner, Germany
- VML Antwerp, Belgium
- Marcel, France
- VML, United Kingdom
- FCB Chicago, United States
- McCann Poland, Poland
- Circus Grey, Peru
- VML Bogotá/Grey Colombia, Colombia
- TBWA\MCR, United Kingdom
- Havas New York, United States
- Paradais DDB, Ecuador
- Jung von Matt / Spree, Germany
- Republica Havas, United States
- Camisa 10, Brazil
- Grey Mexico, Mexico
- STRIKE, France
- TBWA\Paris, France
- INNOCEAN Europe, Germany
- VCCP, United Kingdom
- adam&eveDDB, United Kingdom
- VML
- Havas Group
- Publicis Worldwide
- FCB
- TBWA\Worldwide
- Oglivy
- DDB Worldwide
- Grey
- McCann Worlgroup
- BBDO Worldwide
- Dentsu
- Jung von Matt
- Leo Burnett Group
- Chime Group
- Stagwell
- MullenLowe Group
- Serviceplan Group
- Plus Company
- Cheil Worldwide
- Accenture Song
- CoorDown
- AB InBev
- Child Focus
- German Depression Aid Foundation
- Renault
- Unilever
- Digital Public Library of America (DPLA)
- Mastercard
- NHS Blood and Transplant
- United Nations
- United States
- France
- United Kingdom
- Germany
- Peru
- Brazil
- United Arab Emirates
- Canada
- Colombia
- Switzerland
