ACT GOOD REPORT 2026

Celebrating leading campaigns for social & environmental good

#1 Campaign: Three Words for AXA by Publicis Conseil, France
#1 Agency: Publicis Conseil, France | #1 Network: Publicis Worldwide
#1 Brand: AXA | #1 Country: France

The ACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact, highlighting the world’s most influential campaigns promoting sustainability and social responsibility.

This report is produced by ACT Responsible, an international non-profit association and the world’s largest source of advertising dedicated to social and environmental causes, in partnership with WARC, a global marketing intelligence company and publisher of the WARC Rankings.

The ACT Good Report ranking is created by combining the results of the WARC Creative 100, a global benchmark for creative excellence with the performance of campaigns featured in the ACT Collection’s annual programme. This includes the ACT exhibition, the ACT Care Awards, the ACT Tributes (public vote), and the ACT database.

There are no complex rules or categories involved just outstanding creative work done for good.

This year, a total of 1,008 campaigns produced by 673 agencies for 815 advertisers (non-profit, public sector, and commercial brands) across 75 markets were evaluated for this latest report.

Of the top 40 campaigns featured in The ACT Good Report 2026 a total of 33 agencies (30 part of 14 networks, 10 independent) for 38 advertisers across 21 markets are represented.

The best 25 agencies span 16 markets, with network agencies dominating but independent shops continuing to make a strong showing.

Meanwhile, the top 10 advertisers include a mix of non-profit and for-profit organisations, underlining the increasing convergence of creativity, purpose, and business impact.

Creativity as a force for positive change has never been more important. WARC is delighted to once again collaborate with Act Responsible to continue spotlighting the agencies, brands and NGOs that are creating breakthrough ideas that not only matter to society but can change behaviour

This year’s results echo Cannes Lions’ recent announcement naming France Creative Country of the Year. It’s encouraging to see creative leadership and social impact now deeply connected. What’s changing is who’s driving it: we clearly see brands stepping up, using creativity to take a stand on real-world issues. But let’s be clear: NGOs still rely heavily on the industry’s support to continue raising funds and driving impact. The ACT Good Report exists to inspire the industry to do both. Our partnership with WARC strengthens that mission on a global stage.

Best 40 Campaigns promoting Good

01.

Three Words

by Publicis Conseil, France
for AXA

02.

Ink of Democracy

by Havas Worldwide, India
for The Times of India

03.

The Shooting

 by Grey, Mexico
for Articulo 19

Best 25 Agencies

Publicis Conseil, France
BETC Paris, France
Grey, Mexico
X3M Ideas, Nigeria
Serviceplan, Germany
Havas Worldwide, India
TBWA\MCR, United Kindgom
FCB, Canada
FP7 McCann, UAE
Supermassive, Australia
Cappuccino, Brazil
Motion Sickness, New Zealand
WMcCann, Brazil
VML, United States
Ogilvy, Singapore
Energy BBDO, United States
Area 23, An IPG Health Company, United States
Adam&EveDDB, United Kindgom
McCann Lima, Peru
Colenso BBDO Auckland, New Zealand
McCann, Poland
VML, France
VML, India
Happiness Brussels, An FCB Alliance, Belgium
ICF Next, Belgium

Best 20 Networks

Publicis Worldwide
Havas Group
McCann Worldgroup
BBDO
TBWA\Worldwide
VML
DDB Worldwide
AKQA
Grey
Ogilvy
Serviceplan Group
FCB
Worldwide Partners, Inc.
VCCP
MullenLowe Global
Leo Burnett Worldwide
Monks
Saatchi & Saatchi
Edelman
Dentsu

Best 10 Advertisers

AXA
The Times of India
Articulo 19
Unilever
Arla Foods
Maes Da Se
The New Zealand Herpes Foundation
Reckitt
Change The Ref
Orange

Best 10 Countries

France
United States
United Kingdom
India
Brazil
Canada
New Zealand
Germany
Australia
Mexico