Malala Yousafzai, founder of Girls’ right to education, Maher Nasser, director of the Outreach Division of the United Nations, Laura Maness, CEO at Havas NY, and Jodi Harris, Global Vice President at Anheuser-Busch InBev were honored as Champions of Good 2022, and Ogilvy UK, Wunderman Thompson Australia, Lola Normajean and Hjaltelin, Stahl & Co. received a Tribute to Creativity for Good.

ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns.  « It is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others. » Said Hervé de Clerck, ACT Responsible Dream Leader.

Movement maker attributed to Malala Yousafzai, Founder of Girls’ right to education
Institution leader attributed to Maher Nasser, Director of the Outreach Division at the United Nations, Global Communication
Industry leader attributed to Laura Maness, CEO at Havas New York, Co-Chair 50/50 Women On Boards, Founding Member Kindred, Chief & Forbes Women Forum
Brand leader attributed to Jodi Harris, Global Vice President, Marketing Culture & Capabilities at Anheuser-Busch InBev

The ACT Tributes have highlighted agencies’ outstanding creations through public voting in the “Great ads for Good exhibition in Cannes. This year, visitors voted either online or in Cannes, allowing everyone to get inspired and engaged with cause-related campaigns. The “Great ads for Good” exhibition showcased a selection of 92 campaigns from all around the world, presented through 4 major themes: human rights, solidarity, environment and education. Voting was open from June 20 to June 22, and over 23,000 votes were collected. 

Here is the Top #1

#1 Human Rights  Hide-and-seek by Hjaltelin, Stahl & Co. Denmark for Save The Children Norway
#1 Solidarity  Home for the holidays by Wunderman Thompson, Australia for Anglicare WA
#1  Environment The cigarette butt museum by Lola Normajean, Portugal by Maria Beata
#1 Education  Reverse Selfie  by Ogilvy UK for Dove United Kingdom

All the Results on act-responsible.org/act-tributes