ACT RESPONSIBLE CO-CURATES LIONS IMPACT HUB

LIONS Impact Hub : home for Sustainability and D&I Initiatives at Cannes Lions.

LIONS announces the launch of the LIONS Impact Hub, a dedicated home for sustainability and diversity & inclusion initiatives at Cannes Lions. Building on ACT Responsible’s long-standing presence and influence at the Festival, LIONS is evolving the space in partnership with the non-profit, marking a new chapter in championing responsible creativity.

This year also marks the 25th anniversary of ACT Responsible, a milestone celebrating the organisation’s unwavering commitment to using creativity as a force for social and environmental progress.

“Since 25 years ACT Responsible has been at the epicentre of the sustainability conversation in our industry. We are thrilled to be strengthening our partnership with ACT this year and co-curating a sustainability hub together. Collectively we can inspire delegates to take home practical action for a sustainable future for our industry.”

Philip Thomas Chair, LIONS

The LIONS Impact Hub will preserve key elements of the ACT Responsible format while expanding with new LIONS-led programming. The result is a space designed to spark courageous conversations and equip delegates with practical tools to drive impact in their own organisations.

A central space dedicated to action and awareness

Located in the foyer of the Debussy, the LIONS Impact Hub will be dedicated to:

Driving measurable change aligned with the LIONS mission
Raising awareness of social and environmental issues
Showcasing inspiring campaigns and impactful ideas at the heart of responsible creativity
Empowering delegates with actionable steps toward a sustainable and equitable future for the industry

"For 25 years our mission has been to promote, inspire and unite the industry. We believe in the industry’s responsibility to drive positive change, and Cannes Lions is the time to come together and amplify that impact. We’re grateful for LIONS’ commitment to this mission and for creating space for courageous conversations"

Isa Kurata Co-founder, ACT Responsible

With the co-curation of the LIONS Impact Hub, LIONS and ACT Responsible reaffirm their shared belief that creativity is a powerful catalyst for progress, with sustainability and inclusion at its core.

LIONS invites partners to join the LIONS Impact Hub and contribute to this essential showcase at Cannes Lions 2026.

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I want to contribute to the LIONS Sustainability Hub