2025 ANNUAL EXHIBITION PREMIERED AT THE LIONS SUSTAINABILITY HUB
We are proud to return to the Cannes Lions International Festival of Creativity for the 24th edition of our annual exhibition, reinforcing our long-standing commitment to promoting responsible advertising.
This year marks an exciting new chapter: for the first time, we are co-curating the brand-new Lions Sustainability Hub, placing responsible creativity at the very heart of the festival.
With the 2025 theme “ACT with Courage,” we invite the global advertising community to face today’s most pressing issues—misinformation, polarization, the climate crisis, and more—with boldness, creativity, and integrity.
100 Campaigns from 32 Countries
Our 2025 Exhibition features 100 campaigns from 74 agencies across 32 countries, submitted by 97 advertisers. These powerful pieces of communication tackle vital topics such as Climate action, Gender equality, Mental health, War and displacement, Misinformation and social division
This work demonstrates how creative storytelling can raise awareness, challenge norms, and inspire meaningful change.
The online exhibition is now open, and voting runs until Wednesday, June 18 at 6 PM (CET). Browse the work, celebrate creativity with purpose, and vote for your favorite campaign.
Highlights from Cannes 2025
📺 MyACT Daily Show
Broadcasting live from the ACT Studio in the heart of the Hub, hosted by Thomas Kolster—bringing fresh insights and daily inspiration straight from Cannes. 🔗 Watch MyACT Replays
🏛 Open House For Good (OHFG!)
On Wednesday, June 18 from 2:30 to 4:30 PM, we open the doors of the Lions Sustainability Hub for all festival participants—come explore, engage, and be inspired.
🏆 ACT Tributes to Creativity and Champions of Good
Join us Thursday at 5 PM at RTL Beach as we honor the individuals and organizations leading the way in purpose-driven communication.
