Calling for Voices of Change & Collective Action
On Wednesday, June 24, from 2:00 to 4:00 PM, the LIONS Impact Hub at the Cannes Lions International Festival of Creativity hosted Open House for Good (OHFG!)—a dynamic, inclusive gathering dedicated to open dialogue around sustainability and the future of creativity.
More than just an open event, OHFG! is a call to action.
Launched in 2022, OHFG! is a joint initiative from ACT Responsible, the IAA Global Sustainability Council, and Cannes Lions. It represents a bold shift toward a more inclusive, purposeful, and action-driven festival experience.
This year’s session celebrated the handover of the Creative Country of the Year from Brazil to France, with Fabiana Scheffer and Pascal Cubb marking this symbolic passing of the flag.
The event welcomed a diverse group of pioneers and changemakers committed to building a more sustainable and inclusive industry. Speakers included Thomas Kolster, Guilherme Martins, Anne Imber and Anne-Sophie Nectoux, who shared perspectives on driving positive change through creativity and responsible business. Also present change-makers Harriet Kingaby, Alicia Douglas, Melanie Tobal, Nkgabiseng Motau, Fran Luckin
Visitors also had the opportunity to explore the ACT Responsible Exhibition, reinforcing the event’s commitment to using creativity as a force for good. No badge. No barriers. Everyone welcome.
🎥 View the conversation on Youtube
