OHFG! KICKS OFF ON JUNE 21st AT 2PM IN THE RESPONSIBILITY HALL.
Save the date: Wednesday, June 21st, 2-4pm
For the second year in a row, ACT Responsible will celebrate inclusion with the Open House For Good (OHFG!) event. On this special occasion, the Cannes Lions Festival opens the doors of the ACT Responsible Hall on Wednesday, June 21st, from 2pm to 4pm, making it the first-ever trade show to offer a truly inclusive moment. OHFG! provides an incredible opportunity for everyone to visit, vote, and engage with some of the most innovative and impactful campaigns and initiatives that offer solutions for the industry’s journey towards sustainability.
« OHFG! was initiated last year in collaboration with Cannes Lions and the IAA Global. It aims to prioritise sustainability in discussions and transform the Cannes Lions festival into a completely inclusive trade show for a few hours, » states Hervé de Clerck, ACT Responsible Dreamleader and Chair of the IAA Global Sustainability Council.
Following the event at the ACT Responsible Hall, the OHFG! will continue at Microsoft Beach at 4:15pm with a panel discussion centered around the Power of Creativity Opportunities for Brands to Make a Difference on the Most Pressing Issues of our Time.