Celebrating Creativity that Cares – ACT Care Awards 2026 shortlist
The ACT Care Awards return in 2026, reaffirming their commitment to recognising advertising campaigns that place care for people and the environment at the centre of their message.
This year, 30 campaigns have been shortlisted from 134 entries, selected for their innovative use of creativity to address urgent social and environmental challenges.
Established in 2008, the ACT Care Awards have become a benchmark for spotlighting campaigns that raise awareness and inspire change. Past and present entries address a wide range of critical issues, including public health, human rights, inclusion, sustainability, safety and education.
The 2026 Shortlist: Global Excellence in Creative Advertising
Following an intensive first round of judging by a global panel of 27 creative professionals from 17 countries, 30 campaigns were selected from the 134 entries submitted this year.
Representing 16 countries, the shortlisted campaigns are divided into three main categories. Click on each category to discover the selected work:
click on each category below to discover the list :
Corporate governance (CSR): it covers corporate campaigns advocating for safety, youth empowerment, communities welfare and environmental responsibility.
- Another Addiction Is Possible – Fnac Darty by Publicis Conseil, France
- Chapters of Hope – La Fábrica by McCann Madrid, Spain
- FFF x Breast Self-Examination – Orange by Publicis Conseil, France
- Full Check-Up – Mercedes-Benz Trucks by BETC HAVAS, Brazil
- Hidden Eye Test – 1001 Optometry by VML, United States
- Missing Managers – Xbox by McCann London, United Kingdom
- Painvisible – Aritium by VML, United States
- Nothing Stops Women’s Rugby – AXA by Publicis Conseil, France
- Safety x 2 – Renault by Publicis Conseil, France
- Sonita – The Lone Voice – AXA by Publicis Conseil, France
- The Final Copy of Ilon Specht – L’Oréal Paris by McCann Paris, France
- The Unbearable Blazer – Reckitt by Havas London, United Kingdom
- The Whole Picture – The Guardian by Lucky Generals NY, United States
- Time Moves On, but Plastic Endures – Casa Roja by Publicidad Comercial by MullenLowe, Nicaragua
Non-profit organisations and non-governmental bodies: These entities operate for educational or charitable purposes, with no financial benefits to shareholders or trustees. They are established by private individuals or organisations with no participation or representation of any government.
- Day after Day – Fondation 30 Millions d’Amis by Altmann+Partners, France
- Firecatchers – Fédération Nationale des Sapeurs-Pompiers by Havas Play, France
- Laws Under Attack – International Committee of the Red Cross by TBWA\RAAD, United Arab Emirates
- March Forward – UN Women by Pipar\TBWA, Iceland
- No Blue, No Green – SOS Oceano by Droga5/WALK, Brazil
- No Place to Grow – Mobilise by Droga5 and Accenture Song, United Kingdom, Ireland, Australia and United States
- The Count – SickKids Foundation by TBWA\Canada, Canada
- The Philipstown WireCar Grand Prix – The Philipstown WireCar Foundation by Accenture Song South Africa, South Africa
- The Study – Working With Cancer by Publicis Conseil, France, United States and United Kingdom
- The Trojan Fax – IUCN French Committee by BETC Paris, France
- Unseen Acts – United Way by BBDO Puerto Rico, Puerto Rico
- Truth Is Our Weapon – Amnesty International by Dentsu Creative Italy, Italy
Government bodies and related organisations: it represents governing authorities of political units and the mechanisms through which governing bodies exercise authority in a political society.
- Santa Maria Pueblo Hotel – SENATUR – National Secretariat of Tourism by Oniria\TBWA, Paraguay
- Taxes Protect – Ukrainian Ministry of Finance by HAVAS DGTL KYIV, Ukraine
- Tennessee Sound Sites – Tennessee Department of Tourist Development by VML, United States
- Terms and Conditions of Being a Girl – Ville de Paris by BETC Paris, France
