#1 CAMPAIGN: BOARDS OF CHANGE | #1 AGENCY: PUBLICIS CONSEIL PARIS #1 NETWORK: FCB | #1 ADVERTISER: WWF | #1 COUNTRY: USA
The Good Report celebrating the best campaigns 2022 for social and environmental responsibility
A collaboration with WARC Rankings
The Good Report, is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is compiled by ACT Responsible in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
A total of 1259 campaigns produced by 796 agencies for 1000 advertisers (non-profit, public sector, and commercial brands) across 80 markets were evaluated for this latest Good Report.
Of the top 40 campaigns featured in The Good Report 2021, 21 are for non-profits, 15 for commercial brands (including 2 produced in collaboration with non-profits) and 4 for public sectors. A total of 45 agencies (34 are from networks and 11 are independent agencies) across 21 markets are represented.
The top 25 agencies are made up of four independent and 21 networked agencies covering a total of 16 markets. Of the top 20 networks, three are independent and 17 are owned by holding companies. The top ten brands include six non-profits, four for-profit.
The Good Report 2022 top ranked campaigns and companies promoting good are:
TOP 5 Campaigns
#1Boards of Change, FCB Chicago/FCBX Chicago, City of Chicago
#2 The Hiring Chain, SMALL New York, CoorDown
#3 Water Light, Wunderman Thompson Bogotá, E-Dina Energy
#4 True Name, McCann New York, Mastercard
#5 Made to Make a Difference, Saatchi & Saatchi Melbourne, The Royal Australian Mint
TOP 5 Agencies
#1 Publicis Conseil
#2 FCB Chicago
#3 FCB Ulka Mumbai
#4 Wunderman Thompson, Bogotá
#5 SMALL, New York
TOP 5 Networks
#2 McCann Worldgroup
#4 Havas Group
#5 Publicis Worldwide
TOP 5 Brands
#2 City of Chicago
#4 E-Dina Energy
TOP 5 Countries
#1 United States
#4 United Kingdom