Among the 131 entries in the ACT Care awards, 30 campaigns are shortlisted.
The ACT Care awards are back for 2024, continuing their mission to honor the most outstanding advertising campaigns that promote care for people and the environment.
Out of 131 entries, 30 exceptional campaigns have been shortlisted, demonstrating the powerful role of creativity in addressing pressing social and environmental challenges.
Since its inception in 2008, the ACT Care awards —an ACT Responsible initiative in collaboration with the European Association of Communications Agencies and supported by the European Parliament—have showcased campaigns that inspire change across various critical areas, including public health, human rights, sustainability, safety, and education.
The 2024 Shortlist: Global Excellence in Creative Advertising.
This year, 131 campaigns were submitted by 71 agencies, representing 95 advertisers from 37 countries. After an intensive first round of judging by a global panel of 18 creative professionals from 14 different countries, 30 campaigns emerged as the best of the best. These campaigns, also representing 15 countries, are spread across three major categories:
Corporate governance (CSR): it covers corporate campaigns advocating for safety, youth empowerment, communities welfare and environmental responsibility.
This category included 49 campaigns, 8 are shortlisted.
- Sightwalks – Circus Grey, Peru for Unacem
- Untangling the politics of hair – FCB India for STIR MAGAZINE
- Dreamcaster – FCB New York, US for Michelob ULTRA
- mAi colpevoli - Monks, Italy for Sephora
- Cars to work – Publicis Conseil, France for Renault
- Winnie-The-Pooh: The deforested edition - TBWA\Melbourne, Australia for Who Gives A Crap
- Goals for equality – TBWA\NEBOKO, Netherlands for ING
- Life extending stickers – VML Bogota / Grey Colombia for MAKRO
Non-profit organisations and non-governmental bodies: These entities operate for educational or charitable purposes, with no financial benefits to shareholders or trustees. They are established by private individuals or organisations with no participation or representation of any government. A total of 76 campaigns fell under this category, 21 are shortlisted.
- Sicker than the patients - adam&eveDDB, UK for Frontline19
- Banned Book Club - FCB Chicago, US for Digital Public Library of America (DPLA)
- The body bag for her - Forsman & Bodenfors Canada, Veritas Communications for Aura Freedom
- At second glance - Grabarz & Partner, Germany for German Depression Aid Foundation
- Families - Grey Mexico for Save the Children
- You don’t know the half of it - Havas New York, US for The Harris Project
- The hidden story - Havas Play, France for Association L’Enfant Bleu
- Resistruments – Jung von Matt / Neckar, Germany for ArtHelps
- The Shotline – MullenLowe US for Change the Ref x March for Our Lives
- A true story – Publicis Conseil, France for Gustave Roussy
- Legacy – Publicis Conseil, France for Stop Veo
- AI. IMPULSE – Publicis Conseil, France for Solar Impulse
- Behind the door – Publicis Conseil, France for Face à l’Inceste
- Second - Republica Havas Miami, US for The fight against Alzheimer’s association
- Assume that I can - SMALL, US for CoorDown
- After the news - Strike, France for Handicap International
- 40 years - Strike, France for AIDES
- Stronger – TBWA\ Hunt Lascaris Johannesburg, South Africa for The Riky Rick Foundation
- The other prostate check - TBWA\MCR, UK for Prost8
- Atlai - The Bold Group, Saudi Arabia for Alwaleed Philanthropies
- Call Glenn - VML Belgium for Child Focus
Government bodies and related organisations: it represents governing governing authorities of political units and the mechanisms through which governing bodies exercise authority in a political society. 6 campaigns entered this category, only 1 is shortlisted.
- Back to the present – BETC Paris, France for Haut Conseil à l’Égalité entre les femmes et les hommes
