Raising awareness of public service advertising.

Providing global visibility for meaningful ads transforming our society.

One Minute of Responsibility is a recognized programme launched jointly with Act Responsible, Euronews and Africanews. Founded in 2007, this programme has offered NGOs’ responsible
and ethical campaigns the voice they need via free media space.

Enter the One Minute Responsibility programme and broadcast your cause-related campaign to Euronews and Africanews audiences

Caroline Viel-de-Tauriac

In partnership with

Caroline Viel - de Tauriac

Trade Marketing & Strategic Partnerships Director, Euronews & Africanews

“Euronews is all views: our purpose is empowering people through independent and reliable news. We believe the viewers should make their own opinion on world issues and that Euronews has this ability to make people feel more independent and more responsible; this is why we give the necessary airtime to support responsible advertising.”

One Minute Responsibility, every minute counts in the fight for a better future.​

In just one minute, spread awareness, inspire action, and ignite change on crucial social and environmental issues. Whether it's advocating for sustainability, promoting equality, or raising awareness about pressing global challenges, your voice matters

Join the Program

Act Responsible and Euronews joined forces in 2007 and created the One Minute Responsibility programme, to offer NGOs and change-makers a platform to raise public awareness of causes that matter.

How to Join?

Step into the One Minute Responsibility programme and amplify your cause-driven campaign to Euronews and Africanews viewership. Benefit from free media exposure to propel your impactful initiatives to a global audience, inspiring change on a global scale.

The programme is accessible throughout the year, when your campaign is ready.

Where will it be aired?

The campaign will be made available globally, reaching individuals across regions, cultures and backgrounds.

Participation is facilitated through the ACT Responsible team

400MHouseholds worldwide

160+ Countries

400M+ Monthly users on connected devices

Benefit from this program.

By entering the One Minute of Responsibility program, your campaign will be aired on Euronews and on Africanews and featured on our commercial website. These campaigns will be broadcast for approximately 3-4 months with our One Minute of Responsibility free media space valued at 100,000€. After completion, a campaign certificate will be provided.

1.

You created a TV Campaign

  • It is between 30-60 seconds long.
  • It is understandable internationally
  • It is  made for a NGO or a Charity
2.

Send your campaign.

Submit online or send to
submit@act-responsible.org
for examination by the editorial team
& ethical committee.

3.

Pay technical fee.

When approved, please pay the covering fees of: 50€ annual membership + 400€ per campaign (discount for additional campaigns)

4.

Get the report.

You will receive a broadcasting report after four months. The media space offered is valued between 10,000€ and 50,000€.

In a nutshell.

Archives.

The Plastic Ocean

Advertiser : Sea Shepherd Conservation Society
Agency : FF New York, USA

The Revolution is Inclusion

Advertiser : Special Olympics

Sophie Guérinet

Co-Founder in charge of Production & Agency Relations

Contact me at sophie@act-responsible.org