Celebrating the best campaigns promoting social and environmental responsibility.
#1 Campaign: The Last Photo for CALM by adam&eveDDB London | #1 Agency: Publicis Conseil | #1 Network: FCB | #1 Brand: Renault | #1 Country: France
The ACT Good Report once again highlighted the world’s most impactful use of creative communications to promote sustainability and social responsibility and raise awareness of significant social and environmental issues.
In total, 1,250 campaigns produced by 804 agencies for 995 advertisers across 76 markets were evaluated for the ACT Good Report 2024. Of the best 40 campaigns featured, a significant portion of 22 campaigns was dedicated to non-profits. We hope to see this number evolve year after year.
The ranking is calculated by combining the performance of campaigns across various initiatives of ACT Responsible Program with the results of the recently published WARC Creative 100, the global benchmark for creative excellence. There are no complicated criteria or categories, just great work for Good.
This year marks the 10th anniversary of the report produced in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings.
Isa Kurata, Co-founder of ACT Responsible, emphasizes the mission of promoting, inspiring, and uniting the advertising industry around social responsibility and sustainability. Advertising possesses the power to educate, inform, and bring about positive change, serving as a catalyst for constructive influence.
Amy Rogers, Head of Content at WARC Creative and ACT’ive Partner, highlights the crucial role of creativity in driving positive change. The collaboration between WARC and ACT Responsible aims to spotlight agencies, brands, and NGOs that are creating breakthrough ideas capable of changing behaviors and making a meaningful impact on society.
Some highlights.
On top of the list this year is ‘The Last Photo’ by adam&eveDDB London for the mental health charity Campaign Against Living Miserably (CALM). This groundbreaking initiative, known as Project 84, transformed the final photographs of 50 victims into striking portraits, aiming to raise awareness about suicide and reduce its stigma.
In the best 25 agencies, Altmann+Partners, sixth in the ranking, is the first independent agency. A well deserved position for the agency who has over the year consistently dedicated time and talent to non profit organisations.
As we reflect on the remarkable achievements of these campaigns, it becomes evident that creativity, when used for social and environmental issues, has the power to inspire, inform, and transform the world for the better. The ACT Good Report serves as a testament to the industry’s dedication to driving positive change and creating a better future for all.
Discover the 2024 rankings.
Best 40 Campaigns promoting Good
01.
The Last Photo
02.
Anne de Gaulle
03.
Runner 321
04.
Chatpat
05.
The Unshowables
06.
Prêt à voter
#1 Publicis Conseil
#2 adam&eveDDB London
#3 Havas Paris
#4 FCB Canada
#5 FCB India
#6 Altmann+Partners
#7 Grey New York
#8 Ogilvy New York
#9 STEVE
#10 Leo Burnett India
#11 BBDO Canada
#12 X3M Ideas
#13 L&C New York
#14 Cheil Worldwide Inc.
#15 The Monkeys
#16 Ogilvy UK
#17 Serviceplan Germany
#18 Virtue Worldwide
#19 DDB Mexico
#20 Alma
#21 MullenLowe SSP3 Mexico
#22 Circus Grey
#23 TBWA\Paris
#24 McCann New York
#25 FCB Lisboa
#1 FCB
#2 Havas Group
#3 Grey
#4 DDB Worldwide
#5 Publicis Worldwide
#6 McCann Worldgroup
#7 Ogilvy
#8 VML
#9 TBWA\Worldwide
#10 BBDO Worldwide
#11 Cheil Worldwide
#12 Leo Burnett
#13 MullenLowe Group
#14 Accenture Song
#15 Serviceplan Group
#16 Anomaly
#17 BBH
#18 FRED & FARID
#19 Dentsu
#20 Saatchi & Saatchi
#1 Renault
#2 Unilever
#3 CALM (Campaign Against Living Miserably)
#4 Fondation Anne de Gaulle
#5 adidas
#6 SOS Children’s Villages
#7 Procter & Gamble
#8 Solar Impulse
#9 Change the Ref
#10 Vision du Monde
#1 France
#2 United States
#3 United Kingdom
#4 India
#5 Canada
#6 Germany
#7 Peru
#8 Portugal
#9 Argentina
#10 Mexico
Explore your regional success.
Campaigns
#1 The Last Photo by Adam&eveDDB, United Kingdom
#2 Anne de Gaulle by Havas Paris, France
#5 The Unshowables by STEVE, France
#6 Prêt à voter by Publicis Conseil, France
#8 Time-Fighters Program by Publicis Conseil, France
#13 Plug Inn by Publicis Conseil, France
#15 Optink by McCannGermany and McCann Paris, Germany and France
#21 Portuguese (Re)Constitution by FCB Lisboa, Portugal
#26 Legacy by Altmann+Partners, France
#28 The mural by Altmann+Partners, France
#29 Ridiculous Excuses Not To Be Inclusive by SMALL, Italy / United States
#31 Not generated by AI by Ogilvy Paris, France
#33 Dot Go by Serviceplan Group, Germany
#35 Earthquake by La caseta, Spain
#36 The Greatest by Somesuch, United Kingdom
#39 See my pain by McCann London, United Kingdom
#40 Winter in Germany by Havas Germany, Germany
Agencies
#1 Publicis Conseil, France
#2 adam&eveDDB London, United Kingdom
#3 Havas Paris, France
#6 Altmann+Partners, France
#9 STEVE, France
#16 Ogilvy UK, United Kingdom
#17 Serviceplan Germany, Germany
#23 TBWA\Paris, France
#25 FCB Lisboa, Portugal
Campaigns
#3 Runner 321 by FCB Canada, Canada
#9 Missing Matoaka by BBDO Canada, Canada
#10 Piñatex by L&C, United States
#14 Backup Ukraine by Virtue Worldwide, United States
#20 Ballots Against Bullets by Alma, United States
#24 Touch Card by McCann New York, United States
#27 Cost of Beauty by Ogilvy New York, United States
#29 Ridiculous Excuses Not To Be Inclusive by SMALL, Italy / United States
Agencies
#4 FCB Canada, Canada
#7 Grey New York, United States
#8 Ogilvy New York, United States
#11 BBDO Canada, Canada
#13 L&C New York, United States
#18 Virtue Worldwide, United States
#20 Alma, United States
#24 McCann New York, United States
Campaigns
#23 Breakchains With Blockchain by Horizon FCB Dubai, Egypt
#38 Motherhood Sentence by X3M Ideas, Nigeria
Agency
#12 X3M Ideas, Nigeria
Campaigns
#4 Chatpat by FCB Chicago & FCB India, India
#7 The Missing Chapter by Leo Burnett India, India
#11 Knock Knock by Cheil Worldwide Inc., South Korea
#12 The First Digital Nation by The Monkeys, Australia
#17 The Nominate Me Selfie by FCB India, India
#25 SHAGUN KA LIFAFA by McCann Mumbai, India
#30 The Killer Pack by VML India, India
#37 Quest For Dyslexia by Cheil Hong Kong & Cheil Pengtai Beijing, China
Agencies
#5 FCB India, India
#10 Leo Burnett India, India
#14 Cheil Worldwide Inc., South Korea
Campaigns
#16 Data Tienda by DDB Mexico, Mexico
#18 Blind Seats by MullenLowe SSP3 Mexico, Mexico
#19 The Emancipation Loan by Circus Grey, Peru
#22 The Postponed Day by Grey Argentina, Argentina
#32 The best religion is love by Havas Group Peru, Peru
#34 The Art of Self Examination by David Buenos Aires, Argentina
Agencies
#19 DDB Mexico, Mexico
#21 MullenLowe SSP3 Mexico, Mexico
#22 Circus Grey, Peru
