Runner 321 by FCB Canada for Adidas, and Dyslexic Thinking by FCB London for Made By Dyslexia & Virgin Group win a Care Awards 2023 Grand Prix.
In a celebration of creativity and impact, the Care Awards 2023 recognize outstanding campaigns from around the world, focusing on promoting care for people and the environment. The prestigious 2023 Jury of Experts has awarded a total of nine campaigns from eight different countries, showcasing excellence in addressing crucial societal issues.
« As Jury President of the Care Awards, I am always surprised to see so many new, creative and inspiring ways to express such critical topics of our society. A good campaign makes you think about these issues and leaves you wanting to do something to help. This is what we have seen this year with the participating campaigns and this is the message of the Care Awards. Politicians, companies, consumers and citizens- young and old- we all have a role to play » says Dita Charanzová, Vice-President of the European Parliament, Godmother of the Care Awards and Jury President.
The Care Awards uniquely recognize campaigns as a whole in its final round, disregarding media type or themed categories, and ranking scales, except for the Grand Prix. At this stage, the focus is solely on campaigns deserving recognition with a Care Award. Isa Kurata, Co-founder of ACT Responsible, emphasizes, « What strikes me every year during the jury’s deliberations is the noticeable enthusiasm among all members regarding the impact of creative ideas. This demonstrates the power of our industry to make a difference and its unique ability to contribute positively, thanks to the exceptional minds, passion, and creativity within it. This is all what ACT Responsible is about ».
Runner 321 by FCB Canada for Adidas – Canada – Grand Prix
Dyslexic Thinking by FCB London for Made By Dyslexia & Virgin Group – United Kingdom – Grand Prix
The Last Photo by adam&eveDDB for CALM & ITV – United Kingdom
Anne de Gaulle by Havas Paris for Fondation Anne de Gaulle – France
Opt-Ink by McCann Paris & McCann Germany for Junge Helden – France & Germany
Time-fighters program by Publicis Conseil for Renault – France
Chatpat by FCB India & FCB Chicago for SOS Children’s Villages – India & United States
Blind Seats by MullenLowe SSP3 for Music Vibe & Fun Ticket – Mexico
The Emancipation Loan by Circus Grey for Mibanco – Peru
The Youth Favourite 2023.
For the second year, ACT Responsible invited students from communication schools to participate in the Care Awards by selecting their favorite shortlisted campaign. The Youth Favourite, aligning with ACT Responsible’s mission of broadening the reach and prominence of campaigns, has been awarded to The Unshowables by STEVE for Vision du Monde, France.
Special thanks to IHECS (Belgium), Coventry University (United Kingdom), Sup de Création (France) and ISEG (France) for their participation, with a total of 65 students from five schools in three countries joining in this initiative.