« As Jury President of the Care Awards, I am always surprised to see so many new, creative and inspiring ways to express such critical topics of our society. A good campaign makes you think about these issues and leaves you wanting to do something to help. This is what we have seen this year with the participating campaigns and this is the message of the Care Awards. Politicians, companies, consumers and citizens- young and old- we all have a role to play » says Dita Charanzová, Vice-President of the European Parliament, Godmother of the Care Awards and Jury President.

The Care Awards uniquely recognize campaigns as a whole in its final round, disregarding media type or themed categories, and ranking scales, except for the Grand Prix. At this stage, the focus is solely on campaigns deserving recognition with a Care Award. Isa Kurata, Co-founder of ACT Responsible, emphasizes, « What strikes me every year during the jury’s deliberations is the noticeable enthusiasm among all members regarding the impact of creative ideas. This demonstrates the power of our industry to make a difference and its unique ability to contribute positively, thanks to the exceptional minds, passion, and creativity within it. This is all what ACT Responsible is about ».