Public’s favourite ads for good.
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea is to create a link between Cannes citizens and the exhibition organised in their town.
Everyone can participate. During the week of Cannes Lions Festival, you can simply go on actincannes.org to vote for your favourite ads. ACT Tributes Celebration is open to all and takes place on the Thursday evening of the Festival at the RTL Beach in Cannes. More info contact us.
Hervé de Clerck
ACT Responsible DreamLeader
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
In partnership with
Bernard Brochand
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Creativity for good.
The annual exhibition, launched on Cannes Lions Live opening day, presented 103 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took also place from June 11 to June 19, online on actincannes.org. Over 23.500 visits were registered on the website, and over 16.000 votes honored 12 winners across the 4 themes.
Champions of
Good.
ACT Tributes also celebrates four Champions of Good (Movement maker, Non-Profit, Advertiser, Ad Industry) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.
