Frequently Asked Questions.
Mission
“WHO WE ARE:
ACT Responsible is an international non-profit association born from 9/11, affiliated with the United Nations Department of Public Information (UNDPI) and part of the Global Compact. ACT stands for Advertising Community Together.
OUR MISSION:
Inspire, promote and unite the advertising communication industry to share good practices on social responsibility and sustainable development. Our aim to highlight the power of advertising creativity when it comes to raising awareness on social and environmental issues.
Our actions ensures the visibility of the most creative, strong and striking communications campaigns in order to encourage production in this area. By strengthening the scope of these messages, the association is investing in building a fairer, united and sustainable world.
Our belief : through the emotional charge it carries, advertising has an extraordinary power to change mentalities by accelerating understanding. Thus it breaks down social, generational and cultural barriers.
WHAT WE DO:
Each year we identify and gather thousands of the best local or global advertising campaigns that address social and environmental issues. The campaigns are archived into our “ACT Ads Gallery”, which is the largest online database specialised on these issues.
We curate “Great Ads for Good” ACT exhibitions, film projections and themed and customised events, making sure the campaigns reach their audience and raise awareness.
We mobilise a worldwide network of agencies, production companies, advertisers, institutions, NGOs, corporations and the media, who believe responsible advertising is essential to modern communication.
To achieve its goal, we’ve developed various initiatives in partnership with a network of committed players in advertising, media and education such as ACT Good Report”, ACT TV Program with Euronews « One minute of Responsibility” and the ACT Care Awards.
If you believe responsible communication is the future of advertising and would like to support this collective industry effort, consider becoming a member.
Submission and ACT Program
By entering the ACT Program, you will benefit from:
1- Eligibility for “ACT annual Exhibition” premiered in Cannes at the Lions International Festival of Creativity and showcased at other industry event throughout the year (depending on budget and invitations)
2- Inclusion of your campaign in “ACT Good Report”, in collaboration with WARC rankings.
3- Inclusion of your campaign “ACT Care Awards” chaired by the VP of the European Parliament.
4- Eligibility for “One Minute of Responsibility“, which offers free media space throughout Euronews’ short programme (video) or magazine (print).
5- Participation of your campaign in the “ACT Tributes” organised during the Cannes Lions or other industry key time, celebration through public vote the best campaigns.
6- Inclusion of your campaign in Adforum.com’s worldwide creative database.
7-Inclusion of your campaign in our promo pack give you a partner discount on entry to the Green Awards.
NB: If you would like your campaign to be excluded from some promo pack benefits, please inform our team when you enter.
By payment of the invoice, you agree to our rules — please take time to review these.
If for any specific reason or at any time you would like us to unpublished your entry, please contact our team.
Directly on our website or by email at submit@act-responsible.org and we will guide you through the steps. Should you encounter any problems, contact hello@act-responsible.org
As soon as your submission is complete, you will receive an invoice from your ACT Responsible coordinator. Please make sure you pay your invoice promptly by bank transfer or PayPal.
Before you submit, you must have your client’s approval allowing the campaign to be part of the ACT Responsible programme. Your entry will be completed only if you have agreed to the rules and conditions.
Creative material, when submitted, becomes the property of ACT Responsible. ACT Responsible reserves the right to make copies of selected creative material for educational and publicity purposes in exhibitions that we create to raise awareness on social and environmental issues. All material used will always be credited to advertisers and agencies and stamped with the association’s logo. Should you require an ad to be removed from ACT Responsible’s website, galleries or exhibitions, contact us and we will take care of it right away.
ACT Annual Exhibition
The purpose of the ACT exhibition is to present a yearly selection of outstanding campaigns on social and environmental issues, created by agencies worldwide. It aims to demonstrate the impact of advertising creativity in raising awareness of these critical topics.
Each exhibition debuts at the ACT Hall during the Cannes Lions International Festival of Creativity.
Please note that participating in the exhibition does **not** mean entry into the Cannes Lions competition.
Since 2020, the exhibition has also been accessible online via the dedicated website actincannes.org.
Depending on opportunities, budget, and demand, it may later be displayed in various locations around the world.
Thanks to the support of Cannes Lions, the exhibition is at the heart of the Palais des Festivals. Located in the Foyer Debussy, it sits just before one of the main theatres (1000+ seats) that held 30 seminars in 5 days during last year’s festival. This gives the 16,000 registered guests plenty of opportunities to enjoy the exhibition and pick their favourite campaign as part of the Cannes Tributes.
Since 2020, the exhibition has also been accessible online via the dedicated website actincannes.org.
Please note that participating in the exhibition does **not** mean entry into the Cannes Lions competition.
Our editorial team selects the work for our exhibition. The team is entitled to refuse any controversial entries that may offend national, cultural or religious beliefs or public taste. Selections will be made with respect to the space available as well as our aim to reflect the diversity of entries and the advertising industry’s creativity.
Please note that participating in the exhibition does **not** mean entry into the Cannes Lions competition.
You can enter the your campaign in both ACT Responsible and Cannes Lions. Please note that theses are two separates organizations.
ACT Responsible is NOT an award organization. Cannes Lions and ACT Responsible DO NOT SHARE ENTRIES.
The ACT Responsible Tributes celebrate outstanding creative work dedicated to good causes. Each year, during the exhibition at Cannes Lions, we organize a public vote both on-site and online. These are not traditional awards, as there is no jury selection—winners are chosen directly by the public.
The trophies and certificates serve as symbolic tributes, recognizing agencies that have used their talent and creativity to drive positive change. To receive a tribute, a campaign must be part of the exhibition.
The Cannes exhibition is made possible by the support of ACT’ive members, sponsors and partners. If you’d like to get involved and benefit from prominent visibility on our website and at our annual exhibition at the Cannes Lions, check out our Memberships.
ACT Good Report
ACT Good Report, a collaboration between ACT Responsible and WARC, is an annual ranking of campaigns selected from the ACT Responsible database. It was established to recognize outstanding creative campaigns that promote sustainability, social responsibility, and raise awareness of key social and environmental issues.
All ACT Responsible programme submissions are included in ACT Good Report. It contains our annual round-up of the world’s best cause-related advertisements. Providing the campaigns are part of the ACT Responsible programme, they are identified and selected by our editorial team based on their creativity, innovation, execution and understanding.
Note: Submitting a campaign to ACT Responsible does not contribute to the official WARC Rankings. However, it does count towards ACT Good Report.
The corpus of campaigns covers all social & environmental campaigns created for a charity, institution or corporation identified during the year (approx. 1000 campaign) by our editorial team.
The ranking combines a campaign’s presence and performance in ACT Responsible initiatives [ Cannes Exhibition – Care Awards – “One minute of Responsibility” TV Program – all Tributes (public vote) – Good Ad Gallery (views)] and in WARC Rankings (scoring the campaign’s performance in awards shows. Find out about Warc Ranking methodology).
More information on ACT Good Report.
Note: Submitting a campaign to ACT Responsible does not contribute to the official WARC Rankings. However, it doescount towards ACT Good Report
ACT Care Awards
ACT Responsible launched these creative awards in 2008 in collaboration with the European Association of Communications Agencies (EACA), to highlight the advertising industry’s specific contribution to society by awarding the most creative social and environmental campaigns. The awards cover issues such as public health, the environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
If your agency is already part of the ACT Program, the entry fees for the ACT Care Awards are already included.
The submission process is done with our partner ADForum.com. Simply follow these steps:
- Click this link
- Log in to your Adforum account or create one (registration is free and takes just one minute)
- Complete the form, upload your files, and submit. Your campaign is now entered and will be reviewed by our jury!
DEADLINE TO ENTER IS APRIL 15
If your agency is not part of the ACT Program, you can still complete the ACT Care Awards submission form (following the steps above). Our team will then contact you for payment. Please note that submissions will only be validated once payment is received.
For any questions or concerns, feel free to reach out at submission@act-responsible.org
Yes, please write to submission@act-responsible.org to specify your request.
Note that the fee remains the same as for the ACT Responsible Program: €450 per campaign.
One Minute of Responsibility
This short programme features public service advertising several times a day on the TV channels Euronews and Africanews. If selected by the ACT Responsible Editorial Team and Euronews ethical committee, your campaign can benefit from this free media space. The offered media space is valued between 30 000€ and 100 000€. You’ll receive a report after 4 months with all the information regarding the broadcast.
Euronews is broadcasts to more than 426 million households in 158 countries worldwide via cable, digital satellite and terrestrial channels. Euronews’ worldwide coverage has nearly doubled in the last 5 years and the channel continues its global expansion, now covering all 5 continents.
Yes, just be sure to specify this when entering your campaign. The entry fee will be 450€ and will cover mounting and technical costs specific to the programme.
More information on One Minute of Responsibility: Youtube – One Minute of Responsibility
ACT Responsible has the largest worldwide online database of social and environmental advertising, free and accessible by all.
The ACT Responsible database gathers over 32,000 ads, created and broadcasted in 124 countries by 4,800+ agencies for more than 8,600+ advertisers.
This database created in partnership with AdForum.com
ACT Database : The Good Ads Gallery
Each year, ACT Responsible adds campaigns created worldwide to its database. The database is created in partnership with AdForum.com — main sponsor and technical partner of the association. The ACT Responsible collection is made available from AdForum servers to as many professional websites as possible through hosted sections or links.
All ads included in the database follows Adforum.com Terms of use and privacy policy.
The Good Ads gallery is here to help you find information about social and environmental advertising and responsible communication. This is for your own personal, non-commercial use. It is forbidden to reproduce, sell or distribute it to anyone else. If you want to make a suggestion or change, let us know, as you cannot alter the content directly on the site.
MayDream, the parent company of AdForum, or its subscribers or licensors own all the copyrights, trademarks and intellectual property rights on the site. You must fully respect these copyrights. If you think we’ve infringed upon any copyrights, tell us right away and we’ll remove it from our site.
No. Although we only post links that are interesting and informative, we cannot monitor all the current links that appear on our pages. If any change needs to be made, please contact us and we’ll take care of it ASAP.
Any questions?
Read the Rules
Sophie Guérinet
Contact me !
