CONNECT TO 2021 EXHIBITION OF GREAT ADS FOR GOOD FROM ALL AROUND THE WORLD.
The association opted for a digital exhibition allowing people from all over the world to visit from home. Through this platform, created by e-artsup School of Design students, visitors can easily navigate the exhibition and discover the latest creative ideas for Good.
“Mirroring our peculiar daily lives during the pandemic, the exhibition is introduced with a video call gathering our active members, all connecting from their countries but still very much together on the subject of responsible advertising. The concept “ACT is calling” illustrates the mission of the association, calling both visitors and the advertising industry, creating a meeting point for conversation about how creativity and responsibility are fundamental for the future of advertising.” says Isa Kurata ACT-Responsible co-founder
The exhibition, divided in four main galleries: Environment, Solidarity, Human Rights and Education, presents 86 campaigns, created by 67 individual agencies from 29 countries. Among the participating agencies, 37 of them come from 6 different networks, and 30 are independent agencies. Among the 81 represented advertisers, 48 are non-profit organisations, 12 are institutions and government bodies, and 21 are corporations. Finally, among the showcased campaigns, over a third are case studies, compared to film and print formats. An interesting evolution of agencies’ preferred format to present creative and responsible ideas, due to the digitalisation of the industry, as well as the fact that lately we’ve spent a good part of our lives in lockdown.
“Creating engagement and interactivity is especially important in a digital format. Therefore, during their visit, visitors are encouraged to vote for their favorite campaign, and share them on social media. The campaign with the most collected votes will be honoured with an ACT Tribute, celebrating its success with the public.” comments Sophie Guerinet, ACT-Responsible co-founder.
The ACT Tributes will be open for voting until June 30th mid-night, the results will be communicated online on July 5th, 2021. Follow our social media to stay tuned. Special thanks to the Cannes Lions, Adforum and euronews team for their loyal support , to our network members: Havas Group, Interpublic, Publicis Groupe and Corporate members: Anomaly, FCB, Grey Group, McCann Worldgroup, TBWA Worldwide, Wunderman Thompson for their financial support and trust, to our active partners for their time and talent and to all the participating agencies for sharing their best work with the community.
And to you dear Journalists, Thank you for ACTively sharing and increasing the visibility of the 2021 edition. Follow us on social media with #GreatAdsForGood #ACTinCannes #AdvertisingCommunityTogether.