“Signal For Help” by Juniper Park\TBWA Toronto, Canada for Canadian Women’s Foundation wins the Care Awards 2022 Grand Prix.

A total of seven campaigns from seven different countries have been awarded by the 2022 Jury of the Care Awards which highlights excellence in promoting care for people and the environment.

New this year, a Special Youth Award elected by students from IHECS awards an eighth campaign

The Care Awards do not use a ranking scale; there are no first or second or third, it is only about which campaigns deserve a Care Award. It’s all about merit.

The winners are:

  • I don’t remember by HOY Havas Buenos Aires for A.L.M.A. Alzheimer’s Disease Association, Argentina
  • Reverse Selfie by Ogilvy London for Unilever, UK
  • Signal For Help by Juniper Park\TBWA for Canadian Women’s Foundation / Women’s Funding Network, Canada
  • Catch of the Day 2050 by Ogilvy Social.Lab Amsterdam for Sea Shepherd Conservation Society, Netherlands
  • Hide-and-seek by Hjaltelin, Stahl & Co. for Save The Children Norway, Denmark
  • Unbox Me by FCB India + FCB Chicago, for UNAIDS, India
  • #DontChooseExtinction by Activista Los Angeles, for UNDP (United Nations Development Programme), USA
  • ReStory by Happiness / An FCB alliance for Canon, Belgium – Special Youth Award

« As Jury President of the Care Awards, every year I am always surprised to see so many new, creative and inspiring ways to express issues and promote important causes. A good campaign, like many of the submissions this year, is a campaign whose message sticks, where you find yourself thinking about the issue and wanting to do something to help. Politicians, companies, consumers and citizens- young and old- we all have a role to play. This is the message of the Care Awards. » says Dita Charanzová, Vice-President of the European Parliament Godmother of the Care Awards

“The competition was tough this year and open passionate discussions between the jury members, each bringing their own expertise. Coming from a variety of backgrounds it was difficult to seduce them all. The 31 campaigns shortlisted were carefully examined, and only 8 made the cut, a majority of which are from the “noncommercial sector”. A difference quite interesting to highlight while most of the awards in the industry are seeing their “good” or “sustainable” categories overtaken by companies” explains Isa Kurata, ACT Responsible co-founder organizer of the Care Awards.

Tremendous thanks to all participating agencies for their excellence in promoting care for people and the environment. Bravo to the winners! Tremendous shout out to our sponsors who financed this beautiful evening in Brussels Google, RTL AdAlliance, Havas Group and wonderful partners.