Cannes Lions 2026: When Creativity Moves Beyond Purpose
Playlist here Every year, Cannes Lions offers a unique snapshot of where creativity is heading. Beyond celebrating outstanding work, it reveals how brands, agencies and organizations are choosing to respond to the biggest challenges facing society. At ACT Responsible, we reviewed every Grand Prix and Gold Lion awarded in 2026 before selecting 33 campaigns that, […]
FRENCH BRANDS TOGETHER FOR GOOD
French Brands Together for Good : un appel aux marques françaises aux Cannes Lions 2026 En 2026, la France sera mise à l’honneur au Cannes Lions en tant que Creative Country of the Year. Cette distinction souligne le rôle majeur que jouent les acteurs français dans l’industrie publicitaire mondiale et leur capacité à allier créativité et […]
ACT RESPONSIBLE CO-CURATES LIONS IMPACT HUB
LIONS Impact Hub : home for Sustainability and D&I Initiatives at Cannes Lions. LIONS announces the launch of the LIONS Impact Hub, a dedicated home for sustainability and diversity & inclusion initiatives at Cannes Lions. Building on ACT Responsible’s long-standing presence and influence at the Festival, LIONS is evolving the space in partnership with the non-profit, […]
ACT CALL FOR WORK 2026 OPEN
WHERE THE JOURNEY OF THE WORK BEGINS One Call. One Entry. The Full ACT Programme. It’s that time of the year when we invite agencies, brands, media to submit campaigns tackling social and environmental challenges, to the ACT Collection 2026. This annual showcase is designed to highlight, promote, discuss, celebrate, and rank outstanding creative work, […]
ACT WITH COURAGE AT THE LIONS 25
2025 ANNUAL EXHIBITION PREMIERED AT THE LIONS SUSTAINABILITY HUB We are proud to return to the Cannes Lions International Festival of Creativity for the 24th edition of our annual exhibition, reinforcing our long-standing commitment to promoting responsible advertising. This year marks an exciting new chapter: for the first time, we are co-curating the brand-new Lions […]
ACT CALL FOR 2025 COLLECTION OPEN
ENTER THE ACT PROGRAM 2025 We invite creatives, teams, and agencies worldwide to submit their most impactful campaigns addressing social and environmental issues for inclusion in the 2025 ACT Collection. This annual showcase is designed to highlight, promote, discuss, celebrate, and rank outstanding work—driving impactful conversations and sharing best practices. All submissions to the ACT […]
STRIKE WINS THE COUP DE COEUR #JAO2024 ON THE FRENCH OPEN AGENCY DAY
During the AACC*’s Agencies Open Day, ACT Responsible conducted an online vote to showcase the top good causes French campaigns of the year. From a selection of 81 campaigns, a Top26 was presented for public voting through a platform developed by Adforum. Strike claimed the top spot after days of harsh competition with the ’10 […]
CALL FOR ENTRIES TO THE 2024 ACT COLLECTION IS OPEN
AMPLIFY YOUR IMPACT WITH THE ACT PROGRAM ! We are inviting creatives, teams, and agencies from around the world to submit their outstanding campaigns dedicated to addressing social and environmental issues to our 2024 ACT Collection. This unique yearly collection will be showcased, promoted, discussed, celebrated, and ranked through various initiative, aiming to stimulate production, […]
LET’S MAKE OUR INDUSTRY SUSTAINABLE!
CONNECTING THE DOTS. Save the date: Monday 19 to Friday 23, 10am-6pm. In its 21st edition, ACT Responsible has partnered with Cannes Lions to create the ACT Responsible Hall, a unique venue situated at the heart of the festival. This dedicated space aims to emphasise the advertising industry’s responsibility and promote sustainable programs. A […]
OPEN HOUSE FOR GOOD!
OHFG! KICKS OFF ON JUNE 21st AT 2PM IN THE RESPONSIBILITY HALL. Save the date: Wednesday, June 21st, 2-4pm For the second year in a row, ACT Responsible will celebrate inclusion with the Open House For Good (OHFG!) event. On this special occasion, the Cannes Lions Festival opens the doors of the ACT Responsible […]
