STRIKE WINS THE COUP DE COEUR #JAO2024 ON THE FRENCH OPEN AGENCY DAY

During the AACC*’s Agencies Open Day, ACT Responsible conducted an online vote to showcase the top good causes French campaigns of the year. From a selection of 81 campaigns, a Top26 was presented for public voting through a platform developed by Adforum. Strike claimed the top spot after days of harsh competition with the ’10 […]
CALL FOR ENTRIES TO THE 2024 ACT COLLECTION IS OPEN

AMPLIFY YOUR IMPACT WITH THE ACT PROGRAM ! We are inviting creatives, teams, and agencies from around the world to submit their outstanding campaigns dedicated to addressing social and environmental issues to our 2024 ACT Collection. This unique yearly collection will be showcased, promoted, discussed, celebrated, and ranked through various initiative, aiming to stimulate production, […]
LET’S MAKE OUR INDUSTRY SUSTAINABLE!

CONNECTING THE DOTS. Save the date: Monday 19 to Friday 23, 10am-6pm. In its 21st edition, ACT Responsible has partnered with Cannes Lions to create the ACT Responsible Hall, a unique venue situated at the heart of the festival. This dedicated space aims to emphasise the advertising industry’s responsibility and promote sustainable programs. A […]
OPEN HOUSE FOR GOOD!

OHFG! KICKS OFF ON JUNE 21st AT 2PM IN THE RESPONSIBILITY HALL. Save the date: Wednesday, June 21st, 2-4pm For the second year in a row, ACT Responsible will celebrate inclusion with the Open House For Good (OHFG!) event. On this special occasion, the Cannes Lions Festival opens the doors of the ACT Responsible […]
CALL FOR ENTRIES 2023 TO THE ACT PROGRAM IS NOW OPEN. BE PART OF THE COLLECTION SHOWCASED AT THE NEXT CANNES LIONS

We calls all agencies around the world to submit their latest campaigns on social and environmental issues to be part of the ACT program offering many benefits to the submitted campaign, such as: The Great Ads for Good Exhibition premiered at the Cannes Lions, The Care Awards chaired by the VP of the European Parliament, […]
A CELEBRATION OF CREATIVITY FOR GOOD & AN HOMAGE TO CHAMPIONS OF GOOD

Malala Yousafzai, founder of Girls’ right to education, Maher Nasser, director of the Outreach Division of the United Nations, Laura Maness, CEO at Havas NY, and Jodi Harris, Global Vice President at Anheuser-Busch InBev were honored as Champions of Good 2022, and Ogilvy UK, Wunderman Thompson Australia, Lola Normajean and Hjaltelin, Stahl & Co. received […]
NIANTIC & OHFG TEAM UP IN CANNES TO PLANT TREES

Niantic and Open House For Good Partner at Cannes Lions to Make Walking La Croisette a Way of Supporting Sustainability Real-World Metaverse Activation to Plant up to 300,000 Trees Credits Festival Delegates for Their Movement Throughout the Week In Support of Environmental Goal The many steps and kilometers delegates walk along La Croisette in search […]
A CANNES LIONS FIRST: “OPEN HOUSE FOR GOOD”

“OPEN HOUSE FOR GOOD” kick off on June 22 @2pm at the Responsibility Hall. A Cannes Lions first: “Open House for Good” (OHFG!) A Cannes Lions first: “Open House for Good” (OHFG!) event encourages everyone to open up their venues during Cannes Lions and discuss the most important topic of our time: Sustainability. OHFG was […]
LIVE FROM CANNES FOR 20TH ANNIVERSARY

ACT Responsible is back with the 20th Great Ads for Good Exhibition at the Cannes Lions International Festival of Creativity, in the Responsibility Meeting Hall. For its 20th exhibition, the non profit organisation is creating a Responsibility Meeting Hall putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of […]
YOU ARE THE JURY

You are the Jury to the Tributes to Creativity for Good From Monday 20 to Wednesday 22, visitors are invited to vote for their favourite campaigns in the 22 exhibition, either in Cannes or online on greatadsforgood.org. “Great Ads for Good” exhibition gathering the most creative ideas the industry has produced over the year in […]