LET’S MAKE OUR INDUSTRY SUSTAINABLE!
CONNECTING THE DOTS. Save the date: Monday 19 to Friday 23, 10am-6pm. In its 21st edition, ACT Responsible has partnered with Cannes Lions to create the ACT Responsible Hall, a unique venue situated at the heart of the festival. This dedicated space aims to emphasise the advertising industry’s responsibility and promote sustainable programs. A […]
OPEN HOUSE FOR GOOD!
OHFG! KICKS OFF ON JUNE 21st AT 2PM IN THE RESPONSIBILITY HALL. Save the date: Wednesday, June 21st, 2-4pm For the second year in a row, ACT Responsible will celebrate inclusion with the Open House For Good (OHFG!) event. On this special occasion, the Cannes Lions Festival opens the doors of the ACT Responsible […]
CALL FOR ENTRIES 2023 TO THE ACT PROGRAM IS NOW OPEN. BE PART OF THE COLLECTION SHOWCASED AT THE NEXT CANNES LIONS.
We calls all agencies around the world to submit their latest campaigns on social and environmental issues to be part of the ACT program offering many benefits to the submitted campaign, such as: The Great Ads for Good Exhibition premiered at the Cannes Lions, The Care Awards chaired by the VP of the European Parliament, […]
A CELEBRATION OF CREATIVITY FOR GOOD & AN HOMAGE TO CHAMPIONS OF GOOD
Malala Yousafzai, founder of Girls’ right to education, Maher Nasser, director of the Outreach Division of the United Nations, Laura Maness, CEO at Havas NY, and Jodi Harris, Global Vice President at Anheuser-Busch InBev were honored as Champions of Good 2022, and Ogilvy UK, Wunderman Thompson Australia, Lola Normajean and Hjaltelin, Stahl & Co. received […]
NIANTIC & OHFG TEAM UP IN CANNES TO PLANT TREES
Niantic and Open House For Good Partner at Cannes Lions to Make Walking La Croisette a Way of Supporting Sustainability Real-World Metaverse Activation to Plant up to 300,000 Trees Credits Festival Delegates for Their Movement Throughout the Week In Support of Environmental Goal The many steps and kilometers delegates walk along La Croisette in search […]
A CANNES LIONS FIRST: “OPEN HOUSE FOR GOOD”
“OPEN HOUSE FOR GOOD” kick off on June 22 @2pm at the Responsibility Hall. A Cannes Lions first: “Open House for Good” (OHFG!) A Cannes Lions first: “Open House for Good” (OHFG!) event encourages everyone to open up their venues during Cannes Lions and discuss the most important topic of our time: Sustainability. OHFG was […]
LIVE FROM CANNES FOR 20TH ANNIVERSARY
ACT Responsible is back with the 20th Great Ads for Good Exhibition at the Cannes Lions International Festival of Creativity, in the Responsibility Meeting Hall. For its 20th exhibition, the non profit organisation is creating a Responsibility Meeting Hall putting Sustainability at the heart of the Festival in the Debussy Foyer, with the support of […]
YOU ARE THE JURY
You are the Jury to the Tributes to Creativity for Good From Monday 20 to Wednesday 22, visitors are invited to vote for their favourite campaigns in the 22 exhibition, either in Cannes or online on greatadsforgood.org. “Great Ads for Good” exhibition gathering the most creative ideas the industry has produced over the year in […]
ACT IS CALLING GREAT ADS FOR GOOD
CONNECT TO 2021 EXHIBITION OF GREAT ADS FOR GOOD FROM ALL AROUND THE WORLD. The association opted for a digital exhibition allowing people from all over the world to visit from home. Through this platform, created by e-artsup School of Design students, visitors can easily navigate the exhibition and discover the latest creative ideas for […]
GREAT ADS FOR GOOD GOES DIGITAL
ACT Responsible to reveal its 2020 collection “Great ads for good” in a digital format. “Our lives begin to end the day we become silent about things that matter.” This quote by Martin Luther King, Jr. has inspired the ACT Responsible team to showcase, no matter what, its annual collection in order to celebrate the great […]
