ACT’s 18th exhibition will be revealed on Monday 17 June (opening 10:00). It will  showcase 82
of the most innovative ideas in support of good causes, responsible behaviour and sustainable
development by 69 agencies from 30 countries. This is an opportunity for agencies to celebrate
advertising’s best side at the most prestigious event in the industry.

Creativity allows important messages to be delivered in a powerful and effective way. This exhibition
promotes causes endorsed by ACT, but also raises the awareness of these issues to people outside
the advertising community. This year, we have seen a large rise in the number of environmental
campaigns, in particular those discussing the damages of plastic pollution. Other themes such as
gender equality, homelessness and illness also stand out.

The exhibition is divided into four themes (print and video): Environment — plastic pollution,
climate change, protecting biodiversity; Human Rights — gender equality, LGBT rights, fighting
exploitation; Solidarity — poverty, collective responsibility; Education — road safety, diseases,
promoting tolerance.

We congratulate all participating agencies for their outstanding work promoting good.

All visitors are invited to take part by voting for their favourite campaigns at the event or online.
Voting closes Wednesday 19 June at 18:00. This year’s Tributes Celebration of Champions of Good
and of Creativity for Good will be held on Thursday 20 June at RTL AdConnect Beach (C Beach |
la Croisette). This occasion honours the people who have played leading roles in advancing social
and environmental causes through personal contributions or awareness campaigns. We will also
recognise agencies for their outstanding creative campaigns that discuss major issues.

“This is not an award nor a competition and there is no winner. The goal of this Tribute is to acknowledge those champions of good, highlight clever and creative programs, share best practices and inspire others.” says Hervé de Clerck, ACT Responsible Dream Leader.