“CALL GLENN” AND “RIGHTS AGAINST THE RIGHT” SHARE EPICA RESPONSIBILITY GRAND PRIX

“Call Glenn” by VML Belgium and “Rights Against the Right” by Jung von Matt AG are both honoured by the EpIca Responsibility Grand Prix.

The Responsibility Grand Prix at the 2024 Epica Awards celebrated outstanding campaigns dedicated to social good, awarding the honor jointly to two impactful initiatives: “Call Glenn” by VML Belgium for Child Focus, and “Rights Against the Right” by Jung von Matt AG for Laut gegen Nazis e.V. in Germany.

“When ad executives sit down to conceptualize how to communicate their message, the bullseye is surely moving the audience both emotionally and intellectually. The judges felt that both campaigns, ‘Call Glenn’ and ‘Rights Against the Right,’ did that, and more. The two initiatives helped improve society for the better.”

Claire Atkinson, Jury President of the Epica Awards Host and Founder The Media Mix

“Call Glenn”: Advocating for Online Protection

VML Belgium’s “Call Glenn” campaign created a powerful petition demanding online protection for minors. Participants could “sign” by calling a phone number belonging to Glenn, a 15-year-old who tragically took his life after intimate photos of him were shared online without consent. The campaign’s emotional resonance and societal impact led Belgian lawmakers to take legislative action, addressing the urgent need to protect minors from the perils of the digital world.

“Rights Against the Right”: A Legal Blow to Extremism

Jung von Matt AG’s “Rights Against the Right” campaign creatively used trademark law to disrupt funding for Nazi supporters in Germany. This initiative turned legal tools into instruments of social justice, cutting off financial streams that fueled hate groups.

Celebrating Purpose-Driven Advertising

For the seventh consecutive year, the Epica Awards partnered with ACT Responsible to recognize campaigns that champion social causes.

“Purpose-driven advertising and messages focused on social issues have taken on an even greater importance in this era of staggering challenges. We’re proud to partner with ACT Responsible to celebrate the work agencies do in this field.”

Mark Tungate

Epica Awards Editorial Director,

2024 Epica Awards Grand Prix Winners

The other winners of the 2024 Epica Awards Grand Prix spanned a diverse range of categories, showcasing creativity and innovation across the globe:

PR: “The Beko Inheritance,” VML UK, Beko (UK)

Innovation: “Animal Alerts,” Serviceplan Germany, PetPace (Germany)

Design: “Orchestra Sinfonica di Milano,” Landor s.r.l. (Italy)

Media: “The 100th Edition,” Scholz & Friends Berlin, Frankfurter Allgemeine Zeitung (Germany) and “The National Sport of Kazakhstan,” GForce/Grey, Ruh Fighting (Kazakhstan)

Digital: “The Co-Worker,” Mother London, IKEA (UK)

Print: “Capa vs. War,” Innocean Berlin, Robert Capa Contemporary Photography Center (Germany)

Film: “Museum Worthy,” BBDO New York, AICP (US)

Top Honors

Network of the Year: VML
Agency of the Year: Serviceplan Germany

Since 1987, the Epica Awards have relied on expert journalists dedicated to their fields for exclusive judging, offering significant PR exposure and upholding a commitment to objectivity. The unique jury covers the art of communications or specialist domains like design production and tech.