My act, my imp’act: Questions to Google

My imp’act-Karen

Karen Massin, Google shares her vision about sustainability. Google reaffirmed its support for the Care Awards this year, acknowledging the awards’ role in recognizing innovative projects that contribute to a more sustainable and just future. In an interview, Karen Massin, Head of Government Affairs and Public Policy – EU Institutions at Google, shared insights into […]

My act, my imp’act: Questions to Eurostar

My act My Impact - Armelle

Armelle Weber, Eurostar, discusses her perspective on the potential for sustainable initiatives within the « new Eurostar » opportunity. Eurostar, the company allowing us to travel safely and at ease across Europe, holds a significant role in shaping societal impacts. We asked Armelle Weber, External Relations & Sustainability Manager, four questions about Eurostar’s effort on sustainability.   […]

The Care Awards announce the 2023 Jury of Experts.

A unique Jury of Experts to review the best campaigns celebrating excellence in promoting care for people and the environment. Ms Dita Charanzová, Vice-President of the European Parliament, Jury President and Awards Godmother, will lead the jury members selected for their expertise in the communication field as agencies, advertisers, institutions, NGOs, and media.  « I have […]

Celebrating excellence: The Care Awards reveal the 2023 shortlist.

Shortlist announcement

Among the 120 entries in the Care Awards, 30 campaigns are shortlisted. The Care Awards honor outstanding advertising that promotes care for people and the environment. This ACT Responsible initiative was launched in 2008 with the European Association of Communications Agencies in partnership with the support of the European Parliament. Entries span various critical topics, such as public health, […]

The Care Awards: The Jury of Creatives 2023.

Behind the 2023 Care Awards shortlist. The unique aspect of the Care Awards is its two diverse and exceptional Juries. The first-round of judging is done online by a jury open to all creatives around the world. These professionals offer their time and expertise to select a shortlist. The aim of this first-round is for […]

ACT Responsible Tributes

A celebration to Creativity & Champions of Good. Save the date: Thursday, June 22nd 5-6pm.   Celebrated since 2004, the ACT Responsible Tributes recognise through public votes, outstanding campaigns created for Good. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by the […]


#1 CAMPAIGN: REVERSE SELFIE | #1 AGENCY: OGILVY UK #1 NETWORK: OGILVY| #1 BRAND: DOVE | #1 COUNTRY: USA The Good Report celebrating the best campaigns 2022 for social and environmental responsibility A collaboration with WARC Rankings The Good Report, is a unique ranking of the world’s best use of creative communications to promote sustainability […]


Participate today in our comprehensive assessment of sustainability practices in the advertising industry For the second year, ACT responsible teams up with Nielsen to conduct this survey aiming to highlight how advertising agencies embrace sustainability. The study takes the form of a simple online questionnaire which will not take you more than a few minutes […]


Sharing 2 decades of creativity for Good at the Ad Net Zero Summit 2022 Ad Net Zero, the advertising industry’s initiative to decarbonise ad operations and harness advertising’s power to drive sustainable behaviour change, held its second Global Summit on 9 & 10 November. The Summit was broadcast live from Park Village in London to […]


IAA Global Conference Creativity 4 Better invits Great ads for Good exhibition. International Advertising Association (IAA) showcased Act Responsible’s 20 years collection, bringing responsible advertising at the center of Bucharest National Opera House, during the IAA Global Conference “Creativity4Better” 2022. In this unique context, participants could discover a special retrospective exhibition, gathering some of the […]