ACT GOOD REPORT 2024

Celebrating the best campaigns promoting social and environmental responsibility. #1 Campaign: The Last Photo for CALM by adam&eveDDB London | #1 Agency: Publicis Conseil | #1 Network: FCB | #1 Brand: Renault | #1 Country: France The ACT Good Report once again highlighted the world’s most impactful use of creative communications to promote sustainability and social […]
STRIKE WINS THE COUP DE COEUR #JAO2024 ON THE FRENCH OPEN AGENCY DAY

During the AACC*’s Agencies Open Day, ACT Responsible conducted an online vote to showcase the top good causes French campaigns of the year. From a selection of 81 campaigns, a Top26 was presented for public voting through a platform developed by Adforum. Strike claimed the top spot after days of harsh competition with the ’10 […]
ACT RESPONSIBLE AND E-ARTSUP JOIN FORCES FOR A SUSTAINABLE IMPACT

Empowering young creative minds. In the spring of 2018, a creative partnership was forged between ACT Responsible, and e-artsup the School of Creative Passion. What began as a simple collaboration to create the layout of the annual Great Ads for Good exhibition turned into a substantial collaboration to include the full scenography of the ACT […]
HOPE&GLORY RECEIVE THE EPICA RESPONSIBILITY GRAND PRIX 23

Epica Responsibillity Grand Prix goes to Hope&Glory for The Last Photo, for CALM & ITV. For the sixth consecutive year, The Epica Awards and ACT Responsible partnered for the Responsibility Grand Prix. In 2023, the Epica Awards jury, chaired by Dagmara Szulce, Global Executive Director at IAA Global, chose the winning non-profit campaign, emphasising the […]
INSIDE THE YOUTH FAVOURITE 2023

A unique opportunity for students. The Youth Favourite, introduced in 2022 in partnership with the IHECS, aligns with ACT Responsible’s overarching mission of broadening the reach and prominence of campaigns entered in the awards, with the ultimate aim of catalyzing positive societal change. This invitation is a bridge to the next generation of industry professionals, […]
THE CARE AWARDS 2023 WINNERS ANNOUNCEMENT

Runner 321 by FCB Canada for Adidas, and Dyslexic Thinking by FCB London for Made By Dyslexia & Virgin Group win a Care Awards 2023 Grand Prix. In a celebration of creativity and impact, the Care Awards 2023 recognize outstanding campaigns from around the world, focusing on promoting care for people and the environment. The […]
MY ACT, MY IMP’ACT: QUESITONS TO GOOGLE

Karen Massin, Google shares her vision about sustainability. Google reaffirmed its support for the Care Awards this year, acknowledging the awards’ role in recognizing innovative projects that contribute to a more sustainable and just future. In an interview, Karen Massin, Head of Government Affairs and Public Policy – EU Institutions at Google, shared insights into […]
MY ACT, MY IMP’ACT: QUESTIONS TO EUROSTAR

Armelle Weber, Eurostar, discusses her perspective on the potential for sustainable initiatives within the « new Eurostar » opportunity. Eurostar, the company allowing us to travel safely and at ease across Europe, holds a significant role in shaping societal impacts. We asked Armelle Weber, External Relations & Sustainability Manager, four questions about Eurostar’s effort on sustainability. […]
THE CARE AWARDS ANNOUNCE THE 2023 JURY OF EXPERTS.

A unique Jury of Experts to review the best campaigns celebrating excellence in promoting care for people and the environment. Ms Dita Charanzová, Vice-President of the European Parliament, Jury President and Awards Godmother, will lead the jury members selected for their expertise in the communication field as agencies, advertisers, institutions, NGOs, and media. « I have […]
THE CARE AWARDS: YOUTH FAVOURITE 2023

A unique opportunity for students. The Youth Favourite, introduced in 2022 in partnership with the IHECS, aligns with ACT Responsible’s overarching mission of broadening the reach and prominence of campaigns entered in the awards, with the ultimate aim of catalyzing positive societal change. This invitation is a bridge to the next generation of industry professionals, […]